IndustryNewsletters Will Be at the 2019 IPPA Sales & Marketing Conference

IndustryNewsletters Will Be at the 2019 IPPA Sales & Marketing Conference

The IndustryNewsletters team is lacing up our high-tops and getting ready for the IPPA 2019 Sales & Marketing Conference on February 25-27 in fabulous Las Vegas at Caesar’s Palace. This year’s theme is Slam Dunk Sales. We’re looking forward to showing IPPA conference attendees how IndustryNewsletters digital marketing strategies can help payroll bureaus shoot for your payroll marketing goals and see nothing but net. The event boasts an excellent line-up of industry knowledge sessions with plenty of tips to help payroll providers sell more services, dominate their lead-generation game plan and grow their business. > Learn More About IndustryNewsletters Before the Conference If you’ll be in Las Vegas for this year’s conference, don’t forget to stop by our booth and learn how we’ll help you: Keep ancillary services top of mind Generate more leads for new business Maintain consistent communication Deliver unlimited monthly payroll email newsletters Shoot for your payroll marketing goals! We’re looking forward to seeing you in Las Vegas where we’ll show you how a winning digital marketing strategy will help you keep your ancillary services in front of your clients and keep clients from going to your...
Be the First Firm Clients Think of for Referrals

Be the First Firm Clients Think of for Referrals

The real key to success with clients and prospects is mindfulness, or staying “top of mind.” Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your everyday business activities, it’s far more challenging to keep in touch (and stay in touch) with your ever-growing database.   Here are a few tips to consider when you are working to keep your business top of mind: 1. Avoid the Delete Button When you’re competing in a sea of emails, it’s important to avoid being quickly deleted or ignored. Email smart. Include content that interests your target markets, and make sure your subject line is powerful. For newsletters, consider simply copying the title of your lead article into your subject line field. Clients are far more likely to open information that is targeted and relevant to them versus a generic mass email. This extra step will not only prove that you add value but will highlight that you are paying attention to both their needs and interests. 2. Keep Testimonials and Client Success Stories in the Forefront If you haven’t started sharing client testimonials and case studies in your email marketing, on your blog, and on social media, maybe it’s time to start. Begin interviewing clients who have had positive before and after experiences with your company. Turn these real life situations into stories that can be shared as content. Testimonials are a powerful reminder that your business is the go-to company for new prospects or referral opportunities. 3. Maximize Social Media It’s...
We Had a Great Time in New Orleans at the 2018 Apex Conference

We Had a Great Time in New Orleans at the 2018 Apex Conference

We had such a great time in the Big Easy during the Apex Conference last week! Here’s a recap of our fun highlights from the event. This year’s Apex Users’ Conference had an excellent line-up of industry knowledge sessions with plenty of tips to help payroll providers sell more services and grow their business. After networking at the event, it was time to hit Bourbon Street and celebrate the New Orleans experience with other conference attendees. Here are some fun photos from our time in the Big Easy: Thank you to Apex HCM for putting on such a spectacular user group event! For those of you who stopped by our booth during the conference, thank you for joining us. If you missed us during this year’s event and you’d like to get a look at what the IndustryNewsletters platform can do for you, be sure to >> BOOK A MEETING NOW. We’ll show you how we can help you utilize email marketing to keep your ancillary services top of mind, access unlimited monthly email distribution, get warm leads from prospects delivered right to you, create automated launch schedules to maintain consistent communications, monitor your success with metrics and reporting, and more. Looking forward to the 2019 Apex...
4 Freebie Websites with Stellar Stock Images

4 Freebie Websites with Stellar Stock Images

You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content. Here is our roundup of the 4 best websites for freebie stock images. 1. FreeImages.com Free Images is exactly as it sounds. The site houses thousands of free images for you to download and use in your email marketing, on your website or blog, or in social media. All that is required is that you create an account. From there, you have access to their diverse range of quality images. You can search for images by typing a basic keyword search, or you can make use of the “Tags” tab, which takes you to a page full of commonly used words like “Business” or “Finance” that will direct you to images associated with those keywords. 2. Pexels.com   This site has some very impressive first-rate photos. Search for the type of image you need and click on the image you like. Then you can download images in a variety of sizes: original, large, medium, small, or you can choose the “custom” option and input your own dimensions. One feature unique to Pexels is their own Photoshop Plugin Subscription. It isn’t free, but it is super cheap at only $4 a month or $2 a month if you pay annually. 3. Pixabay.com Pixabay is another site with totally free images...
We Had an Amazing Time in Louisville at the The Payroll Group’s Annual Conference

We Had an Amazing Time in Louisville at the The Payroll Group’s Annual Conference

We had such a great time in Louisville, Kentucky during the TPG Annual Conference this month! Here’s a recap of our fun highlights from the event. We took off from the starting gate and raced into Louisville for the TPG Annual Conference this month. Our booth was stocked with mini-cupcakes for hungry visitors, and these bite-sized tasty treats were a big hit! Folks sampled Red Velvet Elvis, Strawberry Margarita and Almond Wedding Cake delights from The Flying Cupcake. (No, nobody at the IndustryNewsletters booth was celebrating a wedding… But with mini-cupcakes on hand, there was a sweet treat celebration instead!) During the event, we were excited to debut our Industry Newsletters video. Click below to take a look. On Wednesday the 10th, we got together with a few fellow conference attendees to tackle the Seafood Tower at Eddie Merlot’s on 4th Street in Louisville. On Thursday the 11th, MPay hosted “Bourbon & Bites.” This fun event featured a great bluegrass band called The Whiskey Bent Valley Boys and an open bar. (In case you missed them, click here to check out one of their songs.) Special thanks to MPay for hosting an awesome event! The Friday night event was at Churchill Downs, and TPG made sure we had the whole place to ourselves! We had a guided tour, yummy appetizers and dinner, and a movie that was on a continuous screen around the room during dinner. We learned fun facts about the race track and the Kentucky Derby winners. Some of us even learned all about the cheeses sampled during the appetizer hour. (“What kinda cheeeeeeze is this?”)  🙂 A big THANKS to TPG for putting...