Extending the Life of Your Marketing Content

Extending the Life of Your Marketing Content

If you are trying to make the most out of your content marketing resources, check out these four smart tips for getting the most bang out of the time and effort you invest in your marketing content. If you think of the Reduce, Reuse, Recycle campaign, you’ll have the inspiration you need to take a single marketing article and turn it into an email newsletter article, blog post, social media post and many other online resources. This strategy helps you maximize the exposure of your content while also stretching your resources. Repurpose Existing Content Across Multiple Channels Repurposing content is a logical way to make your content marketing work smarter, not harder. Plus, when you drive social visitors back to your campaigns, and vice versa, you’re creating more opportunities for prospects to find your firm. There are a ton of ways you can maximize the life and exposure of your content. Consider a single email newsletter article, and imagine that it could find new life as: A blog post An infographic Multiple social media posts A call-out quote that becomes a social media graphic A chapter in an e-book A video discussion or podcast The sky is the limit. Be creative, and consider all the ways you can stretch the life of your content to consolidate your resources, be more efficient with your time and maximize the exposure of your key articles. Be Selective When Choosing Social Networks More is not necessarily better when it comes to social media. It pays to be choosy about which social networks your firm decides to use. Consider your target market. What networks are...
How To Post Your Email Newsletter Content To Blogs And Social Media

How To Post Your Email Newsletter Content To Blogs And Social Media

Do you have a great email newsletter article that is just begging to be shared on your social media business pages? Good news! You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email content with just a few simple clicks. Quick Tip: Create a Guest Record First In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record in your email marketing database. Use the first name “Guest” and the last name “Contact” (or something similar) with one of your marketing email distributions (such as info@ or contact@) to set this record up. Complete the “Guest” record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your email messages when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers. Next Step: Start Sharing The social sharing function of an email article varies between platforms, but it is usually a straightforward, simple process to share an email newsletter article or email message to your social...