Tips to Help You Brush Up Your Dated Email Newsletter

Tips to Help You Brush Up Your Dated Email Newsletter

When you are sending out an email newsletter and communicating your value in order to generate leads – aesthetics matter. Incorporating email marketing best practices that are artistically pleasing can improve your readership engagement and generate more leads. Here are five strategies that will help you put your best digital impression forward. Adhere To Your Brand Standards – Always One of the single biggest mistakes a marketer can make is to stray too far from the brand voice of your business. Your brand forms a strong impression in your readers’ minds and makes a meaningful statement about your company. Don’t water down the impact of your brand by incorporating colors, images and other visual elements that veer off the standards you have set to communicate your business through your branding. Keep Typography Consistent Your text choices, font styles, and font color choices have more to say than just words. Identify specific color choices and font styles for your headings, subheadings, bullet points, quotations and other call-out text so that your copy remains visually consistent across all your communications (not just email). Make Your Content “Scanable” Most of us know how short attention spans can be when you’re competing for the attention of readers scanning through their emails. Write your articles in such a way that allows readers to easily scan content so that they are able to identify valuable information quickly. Use subheadings, bulleted lists, quotations and other easily scanable formatting to make your content as easily consumable as possible. Another way to make content scanable is by intentionally limiting the length of your article introduction paragraph. Limiting the introduction...
3 Simple Social Media Marketing Tips

3 Simple Social Media Marketing Tips

More and more prospects are using your company’s online footprint to do research before approaching you for services. If you’re working to get your brand in front of more new prospects, social media is a great way to build visibility. Here are three simple tips to help you build a consistent social media presence. 1. Get Great Marketing Content Choose content your audiences want to read. You can use content from your email newsletter programs and blog posts as regular fodder for your social networks. You may also choose to periodically share content from other reputable sources that will help keep clients and prospects up to date on important issues impacting them. 2. Post & Engage Social Fans You may choose to post links to articles, images, quotes or other engaging content. Just remember a picture is worth a thousand words. Get your posts noticed by adding interesting images, quotes or photos. Readers are more likely to click on a social media post when there is a compelling image associated with it. You’ll also need to monitor your audience’s response to your posts. Check for comments and respond promptly to them to encourage more conversation. 3. Repeat Your Social Media Process Daily Best practices suggest that you schedule at least one post per day to each of your social networks. Social media is not necessarily about shooting out a barrage of posts. It’s about building relationships. Make sure you’re posting content that will be meaningful to your followers. When your posts start conversations, be sure to interact with your followers. Whether or not your business has an active social...
Extending the Life of Your Marketing Content

Extending the Life of Your Marketing Content

If you are trying to make the most out of your content marketing resources, check out these four smart tips for getting the most bang out of the time and effort you invest in your marketing content. If you think of the Reduce, Reuse, Recycle campaign, you’ll have the inspiration you need to take a single marketing article and turn it into an email newsletter article, blog post, social media post and many other online resources. This strategy helps you maximize the exposure of your content while also stretching your resources. Repurpose Existing Content Across Multiple Channels Repurposing content is a logical way to make your content marketing work smarter, not harder. Plus, when you drive social visitors back to your campaigns, and vice versa, you’re creating more opportunities for prospects to find your firm. There are a ton of ways you can maximize the life and exposure of your content. Consider a single email newsletter article, and imagine that it could find new life as: A blog post An infographic Multiple social media posts A call-out quote that becomes a social media graphic A chapter in an e-book A video discussion or podcast The sky is the limit. Be creative, and consider all the ways you can stretch the life of your content to consolidate your resources, be more efficient with your time and maximize the exposure of your key articles. Be Selective When Choosing Social Networks More is not necessarily better when it comes to social media. It pays to be choosy about which social networks your firm decides to use. Consider your target market. What networks are...
Be the First Firm Clients Think of for Referrals

Be the First Firm Clients Think of for Referrals

The real key to success with clients and prospects is mindfulness, or staying “top of mind.” Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your everyday business activities, it’s far more challenging to keep in touch (and stay in touch) with your ever-growing database.   Here are a few tips to consider when you are working to keep your business top of mind: 1. Avoid the Delete Button When you’re competing in a sea of emails, it’s important to avoid being quickly deleted or ignored. Email smart. Include content that interests your target markets, and make sure your subject line is powerful. For newsletters, consider simply copying the title of your lead article into your subject line field. Clients are far more likely to open information that is targeted and relevant to them versus a generic mass email. This extra step will not only prove that you add value but will highlight that you are paying attention to both their needs and interests. 2. Keep Testimonials and Client Success Stories in the Forefront If you haven’t started sharing client testimonials and case studies in your email marketing, on your blog, and on social media, maybe it’s time to start. Begin interviewing clients who have had positive before and after experiences with your company. Turn these real life situations into stories that can be shared as content. Testimonials are a powerful reminder that your business is the go-to company for new prospects or referral opportunities. 3. Maximize Social Media It’s...
How To Post Your Email Newsletter Content To Blogs And Social Media

How To Post Your Email Newsletter Content To Blogs And Social Media

Do you have a great email newsletter article that is just begging to be shared on your social media business pages? Good news! You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email content with just a few simple clicks. Quick Tip: Create a Guest Record First In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record in your email marketing database. Use the first name “Guest” and the last name “Contact” (or something similar) with one of your marketing email distributions (such as info@ or contact@) to set this record up. Complete the “Guest” record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your email messages when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers. Next Step: Start Sharing The social sharing function of an email article varies between platforms, but it is usually a straightforward, simple process to share an email newsletter article or email message to your social...
3 Attention-Grabbing Content Marketing Tips

3 Attention-Grabbing Content Marketing Tips

We all know the problem: your readers are busy and their attention is hard to grab. People are multi-tasking, checking email on mobile devices, and powering through busy workdays. What is the savvy marketer to do? Here are three tips to help. 1. Keep it Classy Write relevant, quality content, and your readers are sure to respond. It may be easier said than done. However, when you take a close look at what your readers need to know, and respond by providing them with that information, you deliver on their needs. This cultivates brand awareness and helps generate leads. To get an understanding of what your clients really want to read, interview them. Select several key clients and ask them what kind of information they would like to be receiving from your firm. Conversations with your clients may help you brainstorm multiple topics from a single point. This type of direct client feedback is a valuable asset to your content marketing. 2. Invite Friends Guest blog post or newsletter articles from business partners can provide you with thought leadership pieces that your team won’t need to write. This is often a simple strategy because guest writers are often thrilled for marketing opportunities that help them get in front of new audiences. Often, these collaborations also open up opportunities for reciprocity, allowing you to reach new markets as well. Guest contributors offering meaty content can grab your readers’ attention. Think about your connections from conferences, industry events, trade shows, seminars and community events. Even your clients and ancillary service partners may make ideal contributors to your content marketing calendar. 3. Style...