Is This Your Situation? “I Need More Staff Contributions for My Content Marketing…”

Is This Your Situation? “I Need More Staff Contributions for My Content Marketing…”

Content is powerful. Good content provides information for your readers and leads for your firm. When you integrate effective content strategies into your digital marketing, you’ll always know when one of your readers is interested in learning more about your firm and your services. However, it can be difficult to create content strategies that last. Good content should always: Keep your clients and prospects up to date on key issues Help drive traffic to your website Help boost SEO rank when you incorporate relevant, keyword-rich articles Generate new leads, and help mine additional engagements from existing clients At your firm, billable time may be an issue with your professional staff, and it might also be difficult to consistently get staff involved in producing engaging content. There are challenges associated with creating original content. It’s hard to find the time, there’s an effort behind creating good content, and a-la-carte outsourced articles can get expensive. However, there are ways to overcome the obstacles of time, money and effort. Get Buy-in from Your Management Team – Develop a support system within your company’s leadership. Develop Internal Accountability & Rewards – Writing responsibilities can become a burden without support, accountability and incentives. Keep your content production objectives fun and interesting by offering a reward system for those who contribute to your efforts. Efficiently Manage Your Resources – Leverage content that may be available through your memberships with various associations or organizations. You may also supplement launches with curated content, or purchase additional content to augment content submitted by your professional staff contributions. Maximize Time Management – Make sure professional staff is contributing to your...