by IndustryNewsletters | Mar 20, 2019 | Content Marketing, Email Marketing, Marketing Design, Marketing Tips, Uncategorized
When you are sending out an email newsletter and communicating your value in order to generate leads – aesthetics matter. Incorporating email marketing best practices that are artistically pleasing can improve your readership engagement and generate more leads. Here are five strategies that will help you put your best digital impression forward. Adhere To Your Brand Standards – Always One of the single biggest mistakes a marketer can make is to stray too far from the brand voice of your business. Your brand forms a strong impression in your readers’ minds and makes a meaningful statement about your company. Don’t water down the impact of your brand by incorporating colors, images and other visual elements that veer off the standards you have set to communicate your business through your branding. Keep Typography Consistent Your text choices, font styles, and font color choices have more to say than just words. Identify specific color choices and font styles for your headings, subheadings, bullet points, quotations and other call-out text so that your copy remains visually consistent across all your communications (not just email). Make Your Content “Scanable” Most of us know how short attention spans can be when you’re competing for the attention of readers scanning through their emails. Write your articles in such a way that allows readers to easily scan content so that they are able to identify valuable information quickly. Use subheadings, bulleted lists, quotations and other easily scanable formatting to make your content as easily consumable as possible. Another way to make content scanable is by intentionally limiting the length of your article introduction paragraph. Limiting the introduction...
by IndustryNewsletters | Nov 15, 2018 | Email Marketing, Lead Generation, Marketing Design, Marketing Tips, Newsletters, Uncategorized
We all know the problem: your readers are busy and their attention is hard to grab. People are multi-tasking, checking email on mobile devices, and powering through busy workdays. What is the savvy marketer to do? Here are three tips to help. 1. Keep it Classy Write relevant, quality content, and your readers are sure to respond. It may be easier said than done. However, when you take a close look at what your readers need to know, and respond by providing them with that information, you deliver on their needs. This cultivates brand awareness and helps generate leads. To get an understanding of what your clients really want to read, interview them. Select several key clients and ask them what kind of information they would like to be receiving from your firm. Conversations with your clients may help you brainstorm multiple topics from a single point. This type of direct client feedback is a valuable asset to your content marketing. 2. Invite Friends Guest blog post or newsletter articles from business partners can provide you with thought leadership pieces that your team won’t need to write. This is often a simple strategy because guest writers are often thrilled for marketing opportunities that help them get in front of new audiences. Often, these collaborations also open up opportunities for reciprocity, allowing you to reach new markets as well. Guest contributors offering meaty content can grab your readers’ attention. Think about your connections from conferences, industry events, trade shows, seminars and community events. Even your clients and ancillary service partners may make ideal contributors to your content marketing calendar. 3. Style...
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