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While it’s certainly true that some of your leads will be generated by word of mouth and referral source connections, that doesn’t mean your lead generation strategies should only be a skeletal effort.
The upcoming Thanksgiving holiday puts many in a thankful frame of mind. In fact, you may even be thinking about how you can show your clients that you appreciate them this season. Click through for some simple ways you can use your email marketing to say, “Thank you.”
If you’d like your emails to start bringing in more new business, turn them into engaging conversation-starters. Here are three ways to ensure that your digital newsletters are consistently generating new leads for your business.
What will fill your marketing editorial calendar in the months ahead? It can be daunting to lay out writing assignments for your marketing efforts, but it does not have to be. With a bit of forethought and planning, you can tap into writing inspiration on a regular basis.
Have your readers hit the snooze button on your marketing messages? You are not just sending your emails for your own health, you’re hoping to build top of mind awareness, get more referrals and generate new business. In order to increase engagement in your messaging, it’s time to get personal.
You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content.