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Purchased Lists Aren't Worth It The thought of a ready-to-go list is tempting when you're growing your email marketing, but purchased lists are a bad investment that can also lead to penalties for CAN-SPAM Act violations. What's wrong with a purchased list? Buying an...
Where do you get stock images for your marketing? Just because you found an image online, does not mean that it’s yours to take.
You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content.
Do you have a great email article that is just begging to be shared on your social media business pages? You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email newsletter articles with just a few simple clicks.
Marketing database maintenance can be a chore, but taking the time to tidy up is vital. Deliverability is determined by algorithms using a wide variety of signals to determine if an email gets through. When your subscribers open your emails, click through on email...
While it’s certainly true that some of your leads will be generated by word of mouth and referral source connections, that doesn’t mean your lead generation strategies should only be a skeletal effort.