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The real key to success with clients and prospects is mindfulness and staying “top of mind.” Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your everyday business activities, it’s far more challenging to keep in touch (and stay in touch) with your ever-growing database.
Businesses that are serious about implementing strategic digital marketing initiatives are far more likely to maintain consistent growth than those with a passive approach.
The upcoming Thanksgiving holiday puts many in a thankful frame of mind. In fact, you may even be thinking about how you can show your clients that you appreciate them this season. Click through for some simple ways you can use your email marketing to say, “Thank you.”
While it’s certainly true that some of your leads will be generated by word of mouth and referral source connections, that doesn’t mean your lead generation strategies should only be a skeletal effort.
You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content.
Where do you get images for your marketing? It matters more than you think. It may be easy, you may think everyone does it and you probably think no one will waste their time tracking you down. But you'd be wrong. Just because you found an image online, does not mean...