by Charissa Hurd | Aug 4, 2022 | Uncategorized
Purchased Lists Aren’t Worth It The thought of a ready-to-go list is tempting when you’re growing your email marketing, but purchased lists are a bad investment that can also lead to penalties for CAN-SPAM Act violations. What’s wrong with a...
by IndustryNewsletters | Jul 5, 2022 | Best Practices, Digital Marketing Strategies, Email Marketing, Marketing Design, Marketing Tips, Uncategorized
Where do you get images for your marketing? It matters more than you think. It may be easy, you may think everyone does it and you probably think no one will waste their time tracking you down. But you’d be wrong. Just because you found an image online, does not mean...
by IndustryNewsletters | Jun 18, 2022 | Accounting Firm Marketing, Law Firm Marketing, Marketing Tips, Payroll Service Bureau Marketing, Uncategorized
You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But...
by IndustryNewsletters | Apr 10, 2022 | Database Maintenance, Uncategorized
Marketing database maintenance can be a chore, but taking the time to tidy up is vital. Deliverability is determined by algorithms using a wide variety of signals to determine if an email gets through. When your subscribers open your emails, click through on email...
by IndustryNewsletters | Mar 16, 2022 | Content Marketing, Email Marketing, Lead Generation, Lead Management, Uncategorized
While it’s certainly true that some of your leads will be generated by word of mouth and referral source connections, that doesn’t mean your lead generation strategies should only be a passive effort. As a professional, you understand that investing a bit...
by IndustryNewsletters | Apr 5, 2021 | Social Media Management, Social Media Marketing, Uncategorized
More and more prospects are using your company’s online footprint to do research before approaching you for your services and offerings. If you’re working to simply get your brand in front of new prospects, social media is fantastic way to build visibility. However,...
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