Be the First Payroll Company that Clients Think of for Referrals

Be the First Payroll Company that Clients Think of for Referrals

The real key to success with clients and prospects is mindfulness and staying “top of mind.” Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your everyday business activities, it’s far more challenging to keep in touch (and stay in touch) with your ever-growing database.   Here are a few tips to consider when you are working to keep your business top of mind: 1. Avoid the Delete Button When you’re competing in a sea of emails, it’s important to avoid being quickly deleted or ignored. Email smart. Include content that interests your target markets, and make sure your subject line is powerful. For newsletters, consider simply copying the title of your lead article into your subject line field. Clients are far more likely to open information that is targeted and relevant to them versus a generic mass email. This extra step will not only prove that you add value but will highlight that you are paying attention to both their needs and interests. 2. Keep Testimonials and Client Success Stories in the Forefront If you haven’t started sharing client testimonials and case studies in your email marketing, on your blog, and on social media, maybe it’s time to start. Begin interviewing clients who have had positive before and after experiences with your company. Turn these real life situations into stories that can be shared as content. Testimonials are a powerful reminder that your business is the go-to company for new prospects or referral opportunities. 3. Maximize Social Media It’s...
How To Post Your Email Newsletter Content To Blogs And Social Media

How To Post Your Email Newsletter Content To Blogs And Social Media

Do you have a great email newsletter article that is just begging to be shared on your social media business pages? Good news! You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email content with just a few simple clicks. Quick Tip: Create a Guest Record First In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record in your email marketing database. Use the first name “Guest” and the last name “Contact” (or something similar) with one of your marketing email distributions (such as info@ or contact@) to set this record up. Complete the “Guest” record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your email messages when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers. Next Step: Start Sharing The social sharing function of an email article varies between platforms, but it is usually a straightforward, simple process to share an email newsletter article or email message to your social...
3 Tips for Attracting and Managing New Leads

3 Tips for Attracting and Managing New Leads

If your company’s leads are being be generated largely by word of mouth and referral source connections, this may mean your strategy is only a passive effort. Implementing a solid plan behind your initiatives can help lead generation efforts gain momentum. Here are three digital marketing strategies that will help you consistently generate new business. 1. Nurture Your website, blog, email campaigns and social media marketing all work together to nurture your clients, prospects and referral sources. These access points help interested onlookers find you and give “tire-kickers” a feel for the benefits of connecting with your business. Take the following steps to move prospects from cold to qualified: Provide relevant and engaging content to your clients and prospects Amplify your content by allowing multiple access points to that content through your website resources, email and social media channels Include calls to action in your messaging Maintain consistent communications to create repetitive touch points Experiment with a fresh approach as needed – be willing to try something new 2. Monitor Set notifications that alert you when prospects click through on content that has a direct tie-in to your products and services. You will also need to keep an eye on the data being captured in your online marketing platforms’ reporting tools. If you don’t monitor the metrics behind your marketing efforts, you’ll never know who is responding to your messaging. You’ll also miss out on determining which content is garnering the most interest. Metrics and reporting pull double-duty by helping you connect with nurtured clients and prospects while also giving you a feel for what’s resonating with your audience....
Is This Your Situation? “I Need More Staff Contributions for My Content Marketing…”

Is This Your Situation? “I Need More Staff Contributions for My Content Marketing…”

Content is powerful. Good content provides information for your readers and leads for your firm. When you integrate effective content strategies into your digital marketing, you’ll always know when one of your readers is interested in learning more about your firm and your services. However, it can be difficult to create content strategies that last. Good content should always: Keep your clients and prospects up to date on key issues Help drive traffic to your website Help boost SEO rank when you incorporate relevant, keyword-rich articles Generate new leads, and help mine additional engagements from existing clients At your firm, billable time may be an issue with your professional staff, and it might also be difficult to consistently get staff involved in producing engaging content. There are challenges associated with creating original content. It’s hard to find the time, there’s an effort behind creating good content, and a-la-carte outsourced articles can get expensive. However, there are ways to overcome the obstacles of time, money and effort. Get Buy-in from Your Management Team – Develop a support system within your company’s leadership. Develop Internal Accountability & Rewards – Writing responsibilities can become a burden without support, accountability and incentives. Keep your content production objectives fun and interesting by offering a reward system for those who contribute to your efforts. Efficiently Manage Your Resources – Leverage content that may be available through your memberships with various associations or organizations. You may also supplement launches with curated content, or purchase additional content to augment content submitted by your professional staff contributions. Maximize Time Management – Make sure professional staff is contributing to your...
Tips & Tricks for Inspired Marketing Articles

Tips & Tricks for Inspired Marketing Articles

What will fill your marketing editorial calendar in the months ahead? It can be daunting to lay out writing assignments for your marketing efforts, but it does not have to be. With a bit of forethought and planning, you can tap into writing inspiration on a regular basis. Who are you writing for? Your first step should always be to consider your audience. To really craft meaningful lead-generating content, you need to develop buyer personas. Lay out focused profiles of your target market audiences, and keep these personas in mind while crafting content. The goal is to keep your readers’ needs in mind while also keeping your firm’s growth goals in mind when you’re writing marketing content. What are your goals? Map out a hierarchy of what is most important to your firm when it comes to lead generation. Looking to generate more leads and grow your firm? Seeking to improve client retention and nurture relationships? Attempting to create more repeat business with existing clients?  Want to stand out in a competitive marketplace? Growing a base of brand evangelists? Why are you writing in the first place? Lead generation is the main purpose of your marketing content. It is important to consider your goals so you may begin building lead-generating content that has a pain/gain approach. Your articles should shine a light on your readers’ needs and provide a path toward solving pain points. Think about how your services or products could tie into an article and offer an obvious connection back to your firm for help. Focus on providing just enough relevant advice to give your prospects the confidence that...