Tips For More Referral Business in the New Year

Tips For More Referral Business in the New Year

The real key to success with clients and prospects in the new year is staying “top of mind.” Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your...
Is This Your Situation? “My Newsletter Is Not Generating Enough New Business…”

Is This Your Situation? “My Newsletter Is Not Generating Enough New Business…”

According to the Direct Marketing Association’s 2013 study, email is the most effective channel for direct marketing. Business people prefer to stay in touch via email rather than social media. This puts a lot of pressure on crafting the right newsletter to appeal to...
Best Practices to Turn Leads into Initial Consultations

Best Practices to Turn Leads into Initial Consultations

If you are having difficulty converting your leads into viable meetings and consultations, you may need to brush up on the most efficient ways to get leads to pencil you into their schedules. Outreach Tips Your first outreach is a combination of emailing and calling...