How To Post Your Email Newsletter Content To Blogs And Social Media

How To Post Your Email Newsletter Content To Blogs And Social Media

Do you have a great email newsletter article that is just begging to be shared on your social media business pages? Good news! You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email content with just a few simple clicks. Quick Tip: Create a Guest Record First In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record in your email marketing database. Use the first name “Guest” and the last name “Contact” (or something similar) with one of your marketing email distributions (such as info@ or contact@) to set this record up. Complete the “Guest” record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your email messages when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers. Next Step: Start Sharing The social sharing function of an email article varies between platforms, but it is usually a straightforward, simple process to share an email newsletter article or email message to your social...
13 Tips to Help You Craft Awesome Roundup Posts for Your Blog

13 Tips to Help You Craft Awesome Roundup Posts for Your Blog

It can be challenging to write blog posts that stand out from the crowd, and it can also be difficult to constantly produce fresh content. What’s the solution? Roundups to the rescue! Roundup posts help you “recycle” evergreen content that deserves a second glance from your audience. Thanks to Unbounce and the folks at Siege Media, this great infographic will help you publish high-quality roundup posts that can boost reader engagement and give your readers a condensed overview of content they’ll appreciate. Need some tips to help you gather up content for your next roundup? Consider these strategies: Choose past blog posts that all have a common theme Pick your top 5 most popular blogs in given time period (montly, annually, etc.) Choose a selection of “Editor’s Favorites” to share Take a seasonal approach and gather a holiday-inspired selection Whether you’re writing about “paleo recipes” (like the example below) or business strategies, these tips will help any blogger create an attention-getting roundup...