by IndustryNewsletters | May 4, 2018 | Best Practices, Database Maintenance, Email List Growth, Email Marketing, Uncategorized
Deliverability is generated by algorithms using a wide variety of signals to determine whether an email gets through to an inbox. In order to increase the chances that your emails are getting consistently delivered to your readers, it is important to maintain a good list. When your subscribers open your emails, click through your email content or have some other positive responses to your messages, this helps your deliverability. If readers simply delete your emails without opening them or mark them as spam, they are sending negative signals that can hurt your deliverability. Here are three tips to help you keep a squeaky-clean list and improve your deliverability. 1. Remove or fix bad email addresses. Some email marketing platforms will automatically suppress bad email addresses for you. If they do not, make sure you are taking steps to manage bad email addresses. A bad email address will be marked as such by Internet Service Providers (ISPs) because it has one of the following errors: Bad format—A format error could indicate that an email address is missing a period, contains a misspelling, or has other incorrect or duplicated characters. This type of error could simply be a typo that needs to be fixed. When the format error is obvious, like a double period, this can be corrected by making a small adjustment to the email address in your subscriber record. Bad domain—Sometimes domain names are changed, merged with those from other companies or are simply deleted. When this happens, it renders the domain portion of your email address (or everything after the @ sign) ineffective. Watch out for company...
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