3 Simple Social Media Marketing Tips

3 Simple Social Media Marketing Tips

More and more prospects are using your company’s online footprint to do research before approaching you for services. If you’re working to get your brand in front of more new prospects, social media is a great way to build visibility. Here are three simple tips to help you build a consistent social media presence. 1. Get Great Marketing Content Choose content your audiences want to read. You can use content from your email newsletter programs and blog posts as regular fodder for your social networks. You may also choose to periodically share content from other reputable sources that will help keep clients and prospects up to date on important issues impacting them. 2. Post & Engage Social Fans You may choose to post links to articles, images, quotes or other engaging content. Just remember a picture is worth a thousand words. Get your posts noticed by adding interesting images, quotes or photos. Readers are more likely to click on a social media post when there is a compelling image associated with it. You’ll also need to monitor your audience’s response to your posts. Check for comments and respond promptly to them to encourage more conversation. 3. Repeat Your Social Media Process Daily Best practices suggest that you schedule at least one post per day to each of your social networks. Social media is not necessarily about shooting out a barrage of posts. It’s about building relationships. Make sure you’re posting content that will be meaningful to your followers. When your posts start conversations, be sure to interact with your followers. Whether or not your business has an active social...
Is Your Business Leveraging Digital Marketing Technology to Gain Competitive Advantage?

Is Your Business Leveraging Digital Marketing Technology to Gain Competitive Advantage?

When it comes to marketing and client retention, email marketing reigns supreme as the best option for viable lead generation, yielding the highest return on investment of virtually any marketing strategy. Firms that are serious about implementing strategic digital marketing initiatives are far more likely to maintain consistent growth than those with a passive approach. Four tips for implementing a strategic digital marketing plan: 1. Use Smart Marketing Content Stay focused on the needs of your target audience when you create your marketing content. Know what is relevant to your clients right now and use that as inspiration to craft meaningful content that generates new opportunities. While you’re nurturing your clients, don’t forget to periodically remind them about your add-on services and offerings. Harness opportunities to increase the value of your existing client engagements. For prospects, create content that has a direct tie-in to your services, and close each article with a call to action and obvious next steps for contacting your firm. 2. Automate Consistent Email Delivery Warm up your prospects and remind your clients you’re there. A consistent content marketing strategy will yield measurable results, and email is the perfect vehicle for delivering trackable content to all your contacts on a regular basis. Hit your readers’ inboxes on a consistent schedule, and you’ll always be positioned as an expert in your field. Most digital marketing platforms allow you to set and schedule content far in advance. Some platforms will even do the hard work for you by automatically setting professionally written content into a regular distribution schedule. Resources like these save your professional staff the time and...