Your PEO probably has a wide variety of contacts in your CRM, Outlook databases, LinkedIn and other many other sources. We’ll help you gather these resources together and centralize your sphere of influence within one cohesive, trackable email marketing system. We’ll work with you to pool your existing client and prospect contact information to lay the foundation for your newsletter’s database and get started in your email marketing efforts.
We bet you don’t have enough time to regularly write articles for your email newsletter. We get it. That’s why we do the work for you. Our digital marketing system is stocked with a library of captivating, informative articles for your PEO to use in your email newsletter. In addition to our evergreen content, our professional writing staff maintains a commitment to write new articles every week on timely issues affecting your readers.
Meaningful Business Intelligence
We know you’d like to help your PEO stand out in a competitive marketplace and generate new leads. Our actionable, meaningful business intelligence will help you generate leads, increase client loyalty and build better relationships. Our reporting tools enable you regularly generate impressions with clients, prospects and referral sources and strategically glean data that will make your digital interactions more meaningful, efficient and profitable.
What makes us different?
Trigger ArticlesOur Trigger Articles and alerts allow you to choose articles for publication in your email newsletter that are specifically written to indicate product or service area interest from your readers. When an article is read with an obvious tie-in to your services, you will receive an email alert. This feature enables you to easily contact warm prospects demonstrating interest and clients seeking additional services.
Content LibraryOur Content Library gives you access to hundreds of professionally written articles covering dozens of topics so you can customize your PEO’s email newsletter to reach your core audience and target niche markets. We also give you the option of creating and housing your own custom content for the times when you’d like to inform your contacts about special announcements, important events or company news.
Target Market Articles
We know you need content written specifically to target niche clients and prospects in your specialty practice areas. That’s why our professional writing staff regularly generates quality content that will hit the mark with your niche subsets, such as healthcare, restaurants, municipalities, multi-state, construction and more.
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Laurie Friedman, President, Payroll & PEO Division
Laurie Friedman is the President of our Payroll and PEO divisions. Laurie has 13 years’ experience in enhancing marketing, communications, branding and business development for professional service firms. In her previous experience at the online marketing company formerly known as BizActions, Laurie created the infrastructure for the payroll and PEO divisions. Laurie places a high value on relationship building and appreciates her long-standing connections in these industries. Laurie holds a Bachelor of Science degree from the University of Maryland.
You can call Laurie at (240) 356-1023, connect with her on LinkedIn, or email her by clicking the button below.