Tips to Help You Brush Up Your Dated Email Newsletter

Tips to Help You Brush Up Your Dated Email Newsletter

When you are sending out an email newsletter and communicating your value in order to generate leads – aesthetics matter. Incorporating email marketing best practices that are artistically pleasing can improve your readership engagement and generate more leads. Here are five strategies that will help you put your best digital impression forward. Adhere To Your Brand Standards – Always One of the single biggest mistakes a marketer can make is to stray too far from the brand voice of your business. Your brand forms a strong impression in your readers’ minds and makes a meaningful statement about your company. Don’t water down the impact of your brand by incorporating colors, images and other visual elements that veer off the standards you have set to communicate your business through your branding. Keep Typography Consistent Your text choices, font styles, and font color choices have more to say than just words. Identify specific color choices and font styles for your headings, subheadings, bullet points, quotations and other call-out text so that your copy remains visually consistent across all your communications (not just email). Make Your Content “Scanable” Most of us know how short attention spans can be when you’re competing for the attention of readers scanning through their emails. Write your articles in such a way that allows readers to easily scan content so that they are able to identify valuable information quickly. Use subheadings, bulleted lists, quotations and other easily scanable formatting to make your content as easily consumable as possible. Another way to make content scanable is by intentionally limiting the length of your article introduction paragraph. Limiting the introduction...
3 Simple Social Media Marketing Tips

3 Simple Social Media Marketing Tips

More and more prospects are using your company’s online footprint to do research before approaching you for services. If you’re working to get your brand in front of more new prospects, social media is a great way to build visibility. Here are three simple tips to help you build a consistent social media presence. 1. Get Great Marketing Content Choose content your audiences want to read. You can use content from your email newsletter programs and blog posts as regular fodder for your social networks. You may also choose to periodically share content from other reputable sources that will help keep clients and prospects up to date on important issues impacting them. 2. Post & Engage Social Fans You may choose to post links to articles, images, quotes or other engaging content. Just remember a picture is worth a thousand words. Get your posts noticed by adding interesting images, quotes or photos. Readers are more likely to click on a social media post when there is a compelling image associated with it. You’ll also need to monitor your audience’s response to your posts. Check for comments and respond promptly to them to encourage more conversation. 3. Repeat Your Social Media Process Daily Best practices suggest that you schedule at least one post per day to each of your social networks. Social media is not necessarily about shooting out a barrage of posts. It’s about building relationships. Make sure you’re posting content that will be meaningful to your followers. When your posts start conversations, be sure to interact with your followers. Whether or not your business has an active social...
Is Your Business Leveraging Digital Marketing Technology to Gain Competitive Advantage?

Is Your Business Leveraging Digital Marketing Technology to Gain Competitive Advantage?

When it comes to marketing and client retention, email marketing reigns supreme as the best option for viable lead generation, yielding the highest return on investment of virtually any marketing strategy. Firms that are serious about implementing strategic digital marketing initiatives are far more likely to maintain consistent growth than those with a passive approach. Four tips for implementing a strategic digital marketing plan: 1. Use Smart Marketing Content Stay focused on the needs of your target audience when you create your marketing content. Know what is relevant to your clients right now and use that as inspiration to craft meaningful content that generates new opportunities. While you’re nurturing your clients, don’t forget to periodically remind them about your add-on services and offerings. Harness opportunities to increase the value of your existing client engagements. For prospects, create content that has a direct tie-in to your services, and close each article with a call to action and obvious next steps for contacting your firm. 2. Automate Consistent Email Delivery Warm up your prospects and remind your clients you’re there. A consistent content marketing strategy will yield measurable results, and email is the perfect vehicle for delivering trackable content to all your contacts on a regular basis. Hit your readers’ inboxes on a consistent schedule, and you’ll always be positioned as an expert in your field. Most digital marketing platforms allow you to set and schedule content far in advance. Some platforms will even do the hard work for you by automatically setting professionally written content into a regular distribution schedule. Resources like these save your professional staff the time and...
IndustryNewsletters Will Be at the 2019 IPPA Sales & Marketing Conference

IndustryNewsletters Will Be at the 2019 IPPA Sales & Marketing Conference

The IndustryNewsletters team is lacing up our high-tops and getting ready for the IPPA 2019 Sales & Marketing Conference on February 25-27 in fabulous Las Vegas at Caesar’s Palace. This year’s theme is Slam Dunk Sales. We’re looking forward to showing IPPA conference attendees how IndustryNewsletters digital marketing strategies can help payroll bureaus shoot for your payroll marketing goals and see nothing but net. The event boasts an excellent line-up of industry knowledge sessions with plenty of tips to help payroll providers sell more services, dominate their lead-generation game plan and grow their business. > Learn More About IndustryNewsletters Before the Conference If you’ll be in Las Vegas for this year’s conference, don’t forget to stop by our booth and learn how we’ll help you: Keep ancillary services top of mind Generate more leads for new business Maintain consistent communication Deliver unlimited monthly payroll email newsletters Shoot for your payroll marketing goals! We’re looking forward to seeing you in Las Vegas where we’ll show you how a winning digital marketing strategy will help you keep your ancillary services in front of your clients and keep clients from going to your...
Extending the Life of Your Marketing Content

Extending the Life of Your Marketing Content

If you are trying to make the most out of your content marketing resources, check out these four smart tips for getting the most bang out of the time and effort you invest in your marketing content. If you think of the Reduce, Reuse, Recycle campaign, you’ll have the inspiration you need to take a single marketing article and turn it into an email newsletter article, blog post, social media post and many other online resources. This strategy helps you maximize the exposure of your content while also stretching your resources. Repurpose Existing Content Across Multiple Channels Repurposing content is a logical way to make your content marketing work smarter, not harder. Plus, when you drive social visitors back to your campaigns, and vice versa, you’re creating more opportunities for prospects to find your firm. There are a ton of ways you can maximize the life and exposure of your content. Consider a single email newsletter article, and imagine that it could find new life as: A blog post An infographic Multiple social media posts A call-out quote that becomes a social media graphic A chapter in an e-book A video discussion or podcast The sky is the limit. Be creative, and consider all the ways you can stretch the life of your content to consolidate your resources, be more efficient with your time and maximize the exposure of your key articles. Be Selective When Choosing Social Networks More is not necessarily better when it comes to social media. It pays to be choosy about which social networks your firm decides to use. Consider your target market. What networks are...