Be the First Payroll Company that Clients Think of for Referrals

Be the First Payroll Company that Clients Think of for Referrals

The real key to success with clients and prospects is mindfulness and staying “top of mind.” Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your everyday business activities, it’s far more challenging to keep in touch (and stay in touch) with your ever-growing database.   Here are a few tips to consider when you are working to keep your business top of mind: 1. Avoid the Delete Button When you’re competing in a sea of emails, it’s important to avoid being quickly deleted or ignored. Email smart. Include content that interests your target markets, and make sure your subject line is powerful. For newsletters, consider simply copying the title of your lead article into your subject line field. Clients are far more likely to open information that is targeted and relevant to them versus a generic mass email. This extra step will not only prove that you add value but will highlight that you are paying attention to both their needs and interests. 2. Keep Testimonials and Client Success Stories in the Forefront If you haven’t started sharing client testimonials and case studies in your email marketing, on your blog, and on social media, maybe it’s time to start. Begin interviewing clients who have had positive before and after experiences with your company. Turn these real life situations into stories that can be shared as content. Testimonials are a powerful reminder that your business is the go-to company for new prospects or referral opportunities. 3. Maximize Social Media It’s...
How To Post Your Email Newsletter Content To Blogs And Social Media

How To Post Your Email Newsletter Content To Blogs And Social Media

Do you have a great email newsletter article that is just begging to be shared on your social media business pages? Good news! You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email content with just a few simple clicks. Quick Tip: Create a Guest Record First In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record in your email marketing database. Use the first name “Guest” and the last name “Contact” (or something similar) with one of your marketing email distributions (such as info@ or contact@) to set this record up. Complete the “Guest” record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your email messages when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers. Next Step: Start Sharing The social sharing function of an email article varies between platforms, but it is usually a straightforward, simple process to share an email newsletter article or email message to your social...
3 Attention-Grabbing Content Marketing Tips to Be Thankful For

3 Attention-Grabbing Content Marketing Tips to Be Thankful For

We all know the problem: your readers are busy and their attention is hard to grab. People are multi-tasking, checking email on mobile devices, and powering through busy workdays. What is the savvy marketer to do? Here are three tips to help. 1. Keep it Classy Write relevant, quality content, and your readers are sure to respond. It may be easier said than done. However, when you take a close look at what your readers need to know, and respond by providing them with that information, you deliver on their needs. This cultivates brand awareness and helps generate leads. To get an understanding of what your clients really want to read, interview them. Select several key clients and ask them what kind of information they would like to be receiving from your firm. Conversations with your clients may help you brainstorm multiple topics from a single point. This type of direct client feedback is a valuable asset to your content marketing. 2. Invite Friends Guest blog post or newsletter articles from business partners can provide you with thought leadership pieces that your team won’t need to write. This is often a simple strategy because guest writers are often thrilled for marketing opportunities that help them get in front of new audiences. Often, these collaborations also open up opportunities for reciprocity, allowing you to reach new markets as well. Guest contributors offering meaty content can grab your readers’ attention. Think about your connections from conferences, industry events, trade shows, seminars and community events. Even your clients and ancillary service partners may make ideal contributors to your content marketing calendar. 3. Style...
We Had a Great Time in New Orleans at the 2018 Apex Conference

We Had a Great Time in New Orleans at the 2018 Apex Conference

We had such a great time in the Big Easy during the Apex Conference last week! Here’s a recap of our fun highlights from the event. This year’s Apex Users’ Conference had an excellent line-up of industry knowledge sessions with plenty of tips to help payroll providers sell more services and grow their business. After networking at the event, it was time to hit Bourbon Street and celebrate the New Orleans experience with other conference attendees. Here are some fun photos from our time in the Big Easy: Thank you to Apex HCM for putting on such a spectacular user group event! For those of you who stopped by our booth during the conference, thank you for joining us. If you missed us during this year’s event and you’d like to get a look at what the IndustryNewsletters platform can do for you, be sure to >> BOOK A MEETING NOW. We’ll show you how we can help you utilize email marketing to keep your ancillary services top of mind, access unlimited monthly email distribution, get warm leads from prospects delivered right to you, create automated launch schedules to maintain consistent communications, monitor your success with metrics and reporting, and more. Looking forward to the 2019 Apex...