Tips to Help You Brush Up Your Dated Email Newsletter

Tips to Help You Brush Up Your Dated Email Newsletter

When you are sending out an email newsletter and communicating your value in order to generate leads – aesthetics matter. Incorporating email marketing best practices that are artistically pleasing can improve your readership engagement and generate more leads. Here are five strategies that will help you put your best digital impression forward. Adhere To Your Brand Standards – Always One of the single biggest mistakes a marketer can make is to stray too far from the brand voice of your business. Your brand forms a strong impression in your readers’ minds and makes a meaningful statement about your company. Don’t water down the impact of your brand by incorporating colors, images and other visual elements that veer off the standards you have set to communicate your business through your branding. Keep Typography Consistent Your text choices, font styles, and font color choices have more to say than just words. Identify specific color choices and font styles for your headings, subheadings, bullet points, quotations and other call-out text so that your copy remains visually consistent across all your communications (not just email). Make Your Content “Scanable” Most of us know how short attention spans can be when you’re competing for the attention of readers scanning through their emails. Write your articles in such a way that allows readers to easily scan content so that they are able to identify valuable information quickly. Use subheadings, bulleted lists, quotations and other easily scanable formatting to make your content as easily consumable as possible. Another way to make content scanable is by intentionally limiting the length of your article introduction paragraph. Limiting the introduction...
3 Simple Social Media Marketing Tips

3 Simple Social Media Marketing Tips

More and more prospects are using your company’s online footprint to do research before approaching you for services. If you’re working to get your brand in front of more new prospects, social media is a great way to build visibility. Here are three simple tips to help you build a consistent social media presence. 1. Get Great Marketing Content Choose content your audiences want to read. You can use content from your email newsletter programs and blog posts as regular fodder for your social networks. You may also choose to periodically share content from other reputable sources that will help keep clients and prospects up to date on important issues impacting them. 2. Post & Engage Social Fans You may choose to post links to articles, images, quotes or other engaging content. Just remember a picture is worth a thousand words. Get your posts noticed by adding interesting images, quotes or photos. Readers are more likely to click on a social media post when there is a compelling image associated with it. You’ll also need to monitor your audience’s response to your posts. Check for comments and respond promptly to them to encourage more conversation. 3. Repeat Your Social Media Process Daily Best practices suggest that you schedule at least one post per day to each of your social networks. Social media is not necessarily about shooting out a barrage of posts. It’s about building relationships. Make sure you’re posting content that will be meaningful to your followers. When your posts start conversations, be sure to interact with your followers. Whether or not your business has an active social...