by IndustryNewsletters | Apr 25, 2016 | Accounting Firm Marketing, Press Releases, Uncategorized
IndustryNewsletters (IN), a division of HomeActions LLC, has announced an alliance with OfficeTools to make it easier to share data between the two systems. IN provides its clients with sophisticated and customizable e-newsletters designed to reach out to both prospective and current clients. OfficeTools provides high-quality practice management software for tax preparation and accounting firms to manage all back-end functions, such as time tracking, billing, scheduling and document organization, as well as due date tracking and CRM. Going forward, IN and OfficeTools will be closely integrated: OfficeTools’ clients will now have the ability to export contacts from their databases into a suitable format for upload into the IN newsletter system. This makes it much easier for IN clients to populate their newsletter mailing lists with all the names they’ve been keeping in their OfficeTools databases. “It’s an arrangement that helps our many mutual clients,” said Barry Friedman, CPA, Founder and CEO of IndustryNewsletters. “They no longer have to go through a cumbersome process of moving names and addresses from one system to another. It brings them closer to a seamless back-office system so they can spend more time managing their firms instead of bothering with technology problems.” About OfficeTools OfficeTools is the leading provider of practice management software and educational resources for firms in the tax preparation and public accounting industry. Its flagship application, WorkSpace™, combines a suite of core productivity and management features into an integrated solution, operated from a single-screen user interface. OfficeTools also hosts Accelerate Conferences and Summits, and publishes My Office Today magazine, bringing educational resources from industry experts to tax and accounting professionals across...
by IndustryNewsletters | Apr 1, 2016 | Accounting Firm Marketing, Law Firm Marketing, Payroll Service Bureau Marketing, Press Releases
IndustryNewsletters (IN), a division of HomeActions LLC, has announced a strategic partnership with Sales Generation Services (SGS), a lead-generation firm that works specifically with professional services firms. SGS will work with IndustryNewsletters and its clients to supercharge IN’s already powerful lead-generation capabilities. IN provides its clients with sophisticated and customizable e-newsletters designed to reach out to both prospective and current clients. A key feature of the newsletters is a series of “trigger” articles, which alert the user when a prospect or client has shown interest in a particular service a firm provides. Next-Level Lead Generation SGS will take it to the next level by following up on these trigger article leads on behalf of the firms. Saving these firms from the bother of following up on these hot leads, the experienced staff at SGS becomes part of a firm’s team and will contact these leads themselves, working to turn interested prospects into long-term firm clients. SGS has also become an IN client and will be using IN newsletters to reach its own accounting firm clients and prospects. “It’s a perfect match,” said Barry Friedman, CPA, founder and CEO of IndustryNewsletters. “The trigger articles in IndustryNewsletters are designed to capture the key leads for our accounting, payroll and legal firm clients, and SGS has the skills and training to help these firms not only connect with these prospects but to set qualified meetings.” About Sales Generation Services Sales Generation Services (SGS) is a lead-generation firm that works specifically with professional services firms. It assists in getting face-to-face introductory meetings with prospects, using a process that is executed with an executive...
Recent Comments