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Digital Marketing Insights from IndustryNewsletters
Is This Your Situation? “I Need More Staff Contributions for My Content Marketing…”
Content is powerful. Good content provides information for your readers and leads for your firm. When you integrate effective content strategies into your digital marketing, you’ll always know when one of your readers is interested in learning more about your firm and your services. However, it can be difficult to create content strategies that last.
How To Follow Up on Email Marketing Leads
“Great! I have a lead… Now what?” Once you start generating leads through your email marketing, implement a strategy for converting click-through activity and lead alerts into new clients. Lead tracking is a key component to your success. Here’s how you can lay out a basic and intuitive process for monitoring and responding to leads.
IndustryNewsletters Ranks Most Popular Topics of 2017
IndustryNewsletters has compiled lists of the topics their 3.6 million readers found most compelling in 2017. The results provide startling insights into what consumers are interested in. “What makes you more comfortable in your home?” asked Barry Friedman, CPA, founder and CEO of HA and IN. “What makes your home more efficient? And most important, what makes your home more valuable? Homeowners have their eye on the bottom line, which is why the ROI story was number one.”
Turning Your Email Newsletter Into A Lead Generation Machine
An email newsletter program may be an engaging and effective means of reaching new prospects and nurturing clients, but is your company truly mining the leads generated by your email program? Email continues to dominate as one of the most cost-effective and useful channels for reaching and converting prospects. Here are some tips to ensure your businesses is utilizing your email marketing as both an effective means communication and a lead generation strategy.
We Had an Amazing Time in Louisville at the The Payroll Group’s Annual Conference
We had such a great time in Louisville, Kentucky during the TPG Annual Conference on May 10, 2017. Here’s a recap of our highlights from the fun annual payroll networking event.
Is This Your Situation? “My Newsletter Is Not Generating Enough New Business…”
Why do all businesses, no matter what the industry, need newsletters? It’s one of the most effective ways to foster relationships with new and existing clients, makes you look like an industry leader and is a proven method to garner interest in your business. Click through to learn why your newsletters may not be generating any new business.
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