HomeActions LLC (HA) and IndustryNewsletters (IN), which send out newsletters on hundreds of topics, have compiled lists of the topics their 3.6 million readers found most compelling in 2017. The results provide startling insights into what consumers are interested in.
HA is an e-prospecting and client relationship platform for real estate agents, and its IN division serves the accounting, payroll, PEO and legal estate planning markets.
Top 10 Real Estate Articles
- The 5 Home Improvements That Give the Best ROI
- Must-know Tips for Arranging Your Linen Closet
- How to Finish Your Basement Right!
- The Ultimate Spring Cleaning Checklist
- 4 Old-school Kitchen Design Trends That Need Updating
- The 4 DIY Bathroom Upgrade Errors
- How to Keep Your Home Cleaner
- 10 Fun Home Technology Gadgets
- 3 Trends in Kitchen Hardware to Keep an Eye On
- 4 Common Items That Start Home Fires
“What makes you more comfortable in your home?” asked Barry Friedman, CPA, founder and CEO of HA and IN. “What makes your home more efficient? And most important, what makes your home more valuable? Homeowners have their eye on the bottom line, which is why the ROI story was number one.”
Top 10 Accounting/Finance Articles
- Big Changes in Social Security and Retirement Plans for 2018
- Who Gets Copies of the Will?
- How to Divide Things, Not Families
- How Does the Gift Tax Work?
- How to Avoid the Big Estate Planning Errors
- When It’s Time to Take Money Out of Retirement Plans
- New Pension Plan Limitations Announced
- How to Leave a House to Heirs
- How to Leave Your Indivisible Wealth to Your Heirs
- Should You Put Your House in a Trust?
“This list shows people are focused on achieving a financially comfortable future for themselves and their families,” said Friedman. “There’s no surprise that the major changes in 2018 caught everyone’s attention!”
Top 10 Business Payroll Articles
- Big Changes in Social Security and Retirement Plans for 2018
- Bracket Changes and More From the IRS
- Giving Your Employees All the Vacation They Want
- Must-have Items for an Employee Handbook
- Don’t Ask Job Candidates These Questions!
- Being on Time: How to Handle the Unpunctual
- Overtime Pay: Up to Speed on the Details
- Benefits You May Not Have Thought About
- How to Make Annual Reviews Work
- Take a Look at the New HSA Plan Limits
“In this low-unemployment era, businesses are looking for ways to attract and retain employees,” said Friedman. “Articles on job interview techniques, effective management, legal responsibilities and employee benefits all did well.”
Top 10 Legal Estate Planning Articles
- Nursing Homes: Not the Only Option
- Big Changes in Social Security and Retirement Plans for 2018
- Adult Communities: The Pros and Cons
- Why Nursing Homes Are Not Always Necessary
- How to Keep Assets Safe for the Long Term
- Setting the Stage for Your Own Funeral
- Who Gets Copies of the Will?
- The Ins and Outs of a Living Trust
- How to Divide Things, Not Families
- How Does the Gift Tax Work?
“This list shows an increasing concern for the finances of estate planning, as well as the practical and emotional concerns,” said Friedman. “There are three stories on living arrangements for the elderly, an issue that will only become more important with the aging of Baby Boomers.”
About HomeActions and IndustryNewsletters
HomeActions LLC and its IndustryNewsletters division are digital marketing and lead generation solutions with compelling content and interactive widgets for real estate agents, accounting firms, law firms, payroll bureaus, professional employer organizations, human resources and employee benefits companies, and other service providers.
The HomeActions/IndustryNewsletters platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. The professionally written articles portray a range of professional trusted advisors looking out for readers’ interests. With instant lead access, CRM capabilities and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals.
HomeActions is a privately held virtual company that employs more than 35 people and is headquartered in Green Cove Springs, Florida. www.industrynewsletters.com and www.homeactions.net.
