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Using content to communicate value
Think about the way consumers develop relationships with brands these days. More often then not, a consumer will typically approach a business once it has some information about how the business operates. Ideally, the average consumer wants to know – what can I get,...
Using Email to Inform Prospects and Nurture Existing Clients
Have you ever considered what you are doing with prospects that aren’t ready to buy or sell? Professionals use email marketing to stay top-of-mind and deliver value to prospects by educating them on marketplace best practices. Those who leverage digital approaches to...
Recommended frequency and sending time for email marketing
Frequency – How often should I email my readers? When considering how frequently to launch a newsletter, there isn’t an exact science. It is important to compare numbers and contrast results between launches in order to identify the ideal frequency for your business....
Generate More Leads From Your Email Marketing
An email newsletter program may be an engaging and effective means of reaching new prospects and nurturing clients, but are you truly mining those leads? Now may be a good time to take stock and implement lead generation strategies that produce results. 7 Simple...
Three Article Writing Tips to Engage Casual Readers
A study on web users’ browsing activity concluded that people only read an average of 20% of the content they come in contact with (Jakob Nielsen). As a content writer, this can be kind of intimidating. You want to convey your message while engaging your clients and...
Building Customer Loyalty: Strategies for Retaining Your Clientele
Building Customer Loyalty: Strategies for Retaining Your Clientele In the competitive landscape of modern business, acquiring new customers is only half the battle. Retaining existing clientele and fostering long-term relationships are equally—if not more—important...
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