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Important Metrics for Email Marketers
A study on web users’ browsing activity concluded that people only read an average of 20% of the content they come in contact with (Jakob Nielsen). As a content writer, this can be kind of intimidating. You want to convey your message while engaging your clients and...
The Relevance, Cost and Convenience of Email Marketing
A remarkable amount of those who market goods and services (89%) find that email is their primary channel for lead generation. Email is core to our society; virtually everyone receives emails to their desktop or mobile devices. It is one of the easiest and most...
The Art and Science Behind Designing your Newsletter
Just as the aesthetics and description of art can draw the attention of an individual, so can the design of an email. In both scenarios an individual is willing to spend their resources (money or time) to try out what the artist or email marketer is offering...
Using content to communicate value
Think about the way consumers develop relationships with brands these days. More often then not, a consumer will typically approach a business once it has some information about how the business operates. Ideally, the average consumer wants to know – what can I get,...
Using Email to Inform Prospects and Nurture Existing Clients
Have you ever considered what you are doing with prospects that aren’t ready to buy or sell? Professionals use email marketing to stay top-of-mind and deliver value to prospects by educating them on marketplace best practices. Those who leverage digital approaches to...
Recommended frequency and sending time for email marketing
Frequency – How often should I email my readers? When considering how frequently to launch a newsletter, there isn’t an exact science. It is important to compare numbers and contrast results between launches in order to identify the ideal frequency for your business....
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