Welcome To Our Blog
Digital Marketing Insights from IndustryNewsletters
IndustryNewsletters Ranks Most Popular Topics of 2017
IndustryNewsletters has compiled lists of the topics their 3.6 million readers found most compelling in 2017. The results provide startling insights into what consumers are interested in. “What makes you more comfortable in your home?” asked Barry Friedman, CPA, founder and CEO of HA and IN. “What makes your home more efficient? And most important, what makes your home more valuable? Homeowners have their eye on the bottom line, which is why the ROI story was number one.”
Turning Your Email Newsletter Into A Lead Generation Machine
An email newsletter program may be an engaging and effective means of reaching new prospects and nurturing clients, but is your company truly mining the leads generated by your email program? Email continues to dominate as one of the most cost-effective and useful channels for reaching and converting prospects. Here are some tips to ensure your businesses is utilizing your email marketing as both an effective means communication and a lead generation strategy.
We Had an Amazing Time in Louisville at the The Payroll Group’s Annual Conference
We had such a great time in Louisville, Kentucky during the TPG Annual Conference on May 10, 2017. Here’s a recap of our highlights from the fun annual payroll networking event.
Is This Your Situation? “My Newsletter Is Not Generating Enough New Business…”
Why do all businesses, no matter what the industry, need newsletters? It’s one of the most effective ways to foster relationships with new and existing clients, makes you look like an industry leader and is a proven method to garner interest in your business. Click through to learn why your newsletters may not be generating any new business.
Best Practices to Turn Leads into Initial Consultations
If you are having difficulty converting your leads into viable meetings and consultations, you may need to brush up on the most efficient ways to get leads to pencil you into their schedules. Your first outreach is a combination of emailing and calling individuals whom you have some sort of connection with. Perhaps you are part of a similar group or organization, and you’re emailing/calling to propose a meeting about how your services could benefit them. Here are some fast tips to succeed at the initial outreach.
LinkedIn for Business: How To Get More Connections
We all know that having a LinkedIn profile for your business is essential to your company’s social media goals. But merely setting up the page and then forgetting that it exists won’t help your efforts. There are some relatively simple things you can do to make your page more interesting to your LinkedIn page visitors.
Recent Comments