by IndustryNewsletters | Feb 25, 2023 | Best Practices, Content Marketing, Uncategorized
A study on web users’ browsing activity concluded that people only read an average of 20% of the content they come in contact with (Jakob Nielsen). As a content writer, this can be kind of intimidating. You want to convey your message while engaging your clients and...
by IndustryNewsletters | Nov 7, 2022 | Best Practices
Building Customer Loyalty: Strategies for Retaining Your Clientele In the competitive landscape of modern business, acquiring new customers is only half the battle. Retaining existing clientele and fostering long-term relationships are equally—if not more—important...
by IndustryNewsletters | Jul 5, 2022 | Best Practices, Digital Marketing Strategies, Email Marketing, Marketing Design, Marketing Tips, Uncategorized
Where do you get images for your marketing? It matters more than you think. It may be easy, you may think everyone does it and you probably think no one will waste their time tracking you down. But you’d be wrong. Just because you found an image online, does not mean...
by IndustryNewsletters | Jan 12, 2021 | Best Practices, Email Marketing, Marketing Tips, Uncategorized
Have your readers hit the snooze button on your marketing messages? You are not just sending your emails for your own health, you’re hoping to build top of mind awareness, get more referrals and generate new business. In order to increase engagement in your...
by IndustryNewsletters | Apr 24, 2019 | Best Practices, Database Maintenance, Email List Growth, Email Marketing, Uncategorized
Deliverability is generated by algorithms using a wide variety of signals to determine whether an email gets through to an inbox. In order to increase the chances that your emails are getting consistently delivered to your readers, it is important to maintain a solid...
by IndustryNewsletters | Jun 5, 2018 | Best Practices, Content Marketing, Email Marketing, Marketing Tips, Uncategorized
Content is powerful. Good content provides information for your readers and leads for your firm. When you integrate effective content strategies into your digital marketing, you’ll always know when one of your readers is interested in learning more about your firm and...
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