by IndustryNewsletters | Sep 28, 2017 | Blog Tips, Content Marketing, Email Marketing, Marketing Tips, Newsletters, Repurpose Content, Social Media Marketing
Do you have a great email article that is just begging to be shared on your social media business pages? You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email newsletter articles with just a few simple clicks. Quick Tip: Create a Guest Record First In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record. Use the first name “Guest” and the last name “Contact” (or something similar) and your info@ or contact@ email distribution to set this record up. Additionally, you may complete the record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your emails when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers. Next Step: Start Sharing The social sharing function of an email article varies between platforms but is usually a straightforward process. To give you an idea how an article can be shared, here are the steps you would take if you posted an article...
by IndustryNewsletters | Aug 9, 2017 | Uncategorized
Just as aesthetics in art can draw the attention of an individual, so can the design of an email. In both cases, an individual is drawn in to what the artist or email marketer is offering because the visual appeal has piqued their interest. When you think about building your email newsletter and communicating value to generate leads – aesthetics matter. Incorporating email marketing best practices that are artistically pleasing can improve your readership engagement and generate more leads. Adhere To Your Brand Standards – Always One of the single biggest mistakes a marketer can make is to stray too far from the brand voice of your business. Your brand forms a strong impression in your readers’ minds and makes a meaningful statement about your company. Don’t water down the impact of your brand by incorporating colors, images and other visual elements that veer off the standards you have set to communicate your business through your branding. Keep Typography Consistent Your text choices, font styles, and font color choices have more to say than just words. Identify specific color choices and font styles for your headings, subheadings, bullet points, quotations and other call-out text so that your copy remains visually consistent across all your communications (not just email). Make Your Content “Scanable” Most of us know how short attention spans can be when you’re competing for the attention of readers scanning through their emails. Write your articles in such a way that allows readers to easily scan content so that they are able to identify valuable information quickly. Use subheadings, bulleted lists, quotations and other easily scanable formatting to make...
by IndustryNewsletters | Aug 2, 2017 | Accounting Firm Marketing, Content Marketing, Email Marketing, Law Firm Marketing, Lead Generation, Marketing Tips, Newsletters, Payroll Service Bureau Marketing, Uncategorized
Is This Your Situation? “I Need To Turn My Email Newsletter Into A Lead Generation Machine…” An email newsletter program may be an engaging and effective means of reaching new prospects and nurturing clients, but is your company truly mining the leads generated by your email program? Email Still Reigns When social media emerged as a new frontier for acquiring new prospects and nurturing existing clients, many began to predict the death of email marketing. However, email continues to dominate as one of the most cost-effective and useful channels for reaching and converting prospects. Businesses especially continue to rely heavily on email as a highly effective means communication and information sharing. In short, we’re all still checking our email. “72% people prefer to receive promotional content through email, compared to 17% who prefer social media.” – MarketingSherpa Leveraging Your Position in Your Readers’ Inboxes Getting in front of your clients and prospects in their inbox isn’t always enough. Include engaging topics of interest to your target audience in your communications to reap consistent open rates. If your clients and prospects know they can count on you for consistent email newsletter communications that are filled with useful content, you’re far more likely to build the type of digital rapport that leads to conversion. Solve Your Readers’ Problems Don’t be self-promoting, instead be a problem-solver. Take the needs of your readers into account when positioning content in your newsletters. Incorporate content that takes a problem versus solution approach. Point them in the direction of new tactics they can try and services you can provide for them. If you deliver solutions to common issues,...
by IndustryNewsletters | Jun 13, 2017 | Accounting Firm Marketing, Content Marketing, Email Marketing, Marketing Tips, Newsletters, Payroll Service Bureau Marketing, Social Media Marketing
You have heard it a million times; the key to success is staying “top of mind” with clients and prospects. Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your everyday business activities, it’s far more challenging to keep in touch (and stay in touch) with your ever-growing database. Here are a few tips to consider when you are working to keep your business top of mind: 1. Avoid the Delete Button When you’re competing in a sea of emails, it’s important to avoid being quickly deleted or ignored. Email smart. Include content that interests your target markets, and make sure your subject line is powerful. For newsletters, consider simply copying the title of your lead article into your subject line field. Clients are far more likely to open information that is targeted and relevant to them versus a generic mass email. This extra step will not only prove that you add value but will highlight that you are paying attention to both their needs and interests. 2. Keep Testimonials and Client Success Stories in the Forefront If you haven’t started sharing client testimonials and case studies in your email marketing, on your blog, and on social media, maybe it’s time to start. Begin interviewing clients who have had positive before and after experiences with your company. Turn these real life situations into stories that can be shared as content. Testimonials are a powerful reminder that your business is the go-to company for new prospects or referral opportunities. 2....
by IndustryNewsletters | May 18, 2017 | Payroll Service Bureau Marketing
We had such a great time in Louisville, Kentucky during the TPG Annual Conference this month! Here’s a recap of our fun highlights from the event. We took off from the starting gate and raced into Louisville for the TPG Annual Conference this month. Our booth was stocked with mini-cupcakes for hungry visitors, and these bite-sized tasty treats were a big hit! Folks sampled Red Velvet Elvis, Strawberry Margarita and Almond Wedding Cake delights from The Flying Cupcake. (No, nobody at the IndustryNewsletters booth was celebrating a wedding… But with mini-cupcakes on hand, there was a sweet treat celebration instead!) During the event, we were excited to debut our Industry Newsletters video. Click below to take a look. On Wednesday the 10th, we got together with a few fellow conference attendees to tackle the Seafood Tower at Eddie Merlot’s on 4th Street in Louisville. On Thursday the 11th, MPay hosted “Bourbon & Bites.” This fun event featured a great bluegrass band called The Whiskey Bent Valley Boys and an open bar. (In case you missed them, click here to check out one of their songs.) Special thanks to MPay for hosting an awesome event! The Friday night event was at Churchill Downs, and TPG made sure we had the whole place to ourselves! We had a guided tour, yummy appetizers and dinner, and a movie that was on a continuous screen around the room during dinner. We learned fun facts about the race track and the Kentucky Derby winners. Some of us even learned all about the cheeses sampled during the appetizer hour. (“What kinda cheeeeeeze is this?”) 🙂 A big THANKS to TPG for putting...
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