by IndustryNewsletters | Jun 13, 2017 | Accounting Firm Marketing, Content Marketing, Email Marketing, Marketing Tips, Newsletters, Payroll Service Bureau Marketing, Social Media Marketing
You have heard it a million times; the key to success is staying “top of mind” with clients and prospects. Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your everyday business activities, it’s far more challenging to keep in touch (and stay in touch) with your ever-growing database. Here are a few tips to consider when you are working to keep your business top of mind: 1. Avoid the Delete Button When you’re competing in a sea of emails, it’s important to avoid being quickly deleted or ignored. Email smart. Include content that interests your target markets, and make sure your subject line is powerful. For newsletters, consider simply copying the title of your lead article into your subject line field. Clients are far more likely to open information that is targeted and relevant to them versus a generic mass email. This extra step will not only prove that you add value but will highlight that you are paying attention to both their needs and interests. 2. Keep Testimonials and Client Success Stories in the Forefront If you haven’t started sharing client testimonials and case studies in your email marketing, on your blog, and on social media, maybe it’s time to start. Begin interviewing clients who have had positive before and after experiences with your company. Turn these real life situations into stories that can be shared as content. Testimonials are a powerful reminder that your business is the go-to company for new prospects or referral opportunities. 2....
by IndustryNewsletters | May 18, 2017 | Payroll Service Bureau Marketing
We had such a great time in Louisville, Kentucky during the TPG Annual Conference this month! Here’s a recap of our fun highlights from the event. We took off from the starting gate and raced into Louisville for the TPG Annual Conference this month. Our booth was stocked with mini-cupcakes for hungry visitors, and these bite-sized tasty treats were a big hit! Folks sampled Red Velvet Elvis, Strawberry Margarita and Almond Wedding Cake delights from The Flying Cupcake. (No, nobody at the IndustryNewsletters booth was celebrating a wedding… But with mini-cupcakes on hand, there was a sweet treat celebration instead!) During the event, we were excited to debut our Industry Newsletters video. Click below to take a look. On Wednesday the 10th, we got together with a few fellow conference attendees to tackle the Seafood Tower at Eddie Merlot’s on 4th Street in Louisville. On Thursday the 11th, MPay hosted “Bourbon & Bites.” This fun event featured a great bluegrass band called The Whiskey Bent Valley Boys and an open bar. (In case you missed them, click here to check out one of their songs.) Special thanks to MPay for hosting an awesome event! The Friday night event was at Churchill Downs, and TPG made sure we had the whole place to ourselves! We had a guided tour, yummy appetizers and dinner, and a movie that was on a continuous screen around the room during dinner. We learned fun facts about the race track and the Kentucky Derby winners. Some of us even learned all about the cheeses sampled during the appetizer hour. (“What kinda cheeeeeeze is this?”) 🙂 A big THANKS to TPG for putting...
by IndustryNewsletters | Apr 17, 2017 | Accounting Firm Marketing, Email Marketing, Law Firm Marketing, Lead Generation, Payroll Service Bureau Marketing
According to the Direct Marketing Association’s 2013 study, email is the most effective channel for direct marketing. Business people prefer to stay in touch via email rather than social media. This puts a lot of pressure on crafting the right newsletter to appeal to customers. If you are finding that your newsletter is not resonating with new and existing customers, or that it is failing to generate any new business, then it is time to take a look at your newsletter’s metrics and input some better practices. “Email marketing produced above average lead conversions for 27% of marketers in 2013.” (Source: HubSpot) Metrics You Should Be Tracking • Email open rate: the percentage of people that received your newsletter who opened the email. • Click-through rate: the percentage of people who clicked on URL links based on how many people opened the email. • Bounce: emails that failed because of incorrect email addresses, etc. Additional Metrics That Provide Insight • Time of Month: when was the newsletter sent throughout the month? • Time of Day: you must have a consistent schedule, otherwise your open rates and conversions will be scattered and random. • Links with the most clicks: which links were clicked on the most? Once you have a handle on some of these basic metrics, you want to get more in depth and start calculating how, if at all, your newsletter is increasing business and making you money. Calculate Cost per Conversion Calculate how much it costs you to put together the newsletter and divide it by the number of conversions you received. This is also part of...
by IndustryNewsletters | Feb 21, 2017 | Accounting Firm Marketing, Email Marketing, Law Firm Marketing, Lead Conversion, Lead Generation, Lead Management, Payroll Service Bureau Marketing
If you are having difficulty converting your leads into viable meetings and consultations, you may need to brush up on the most efficient ways to get leads to pencil you into their schedules. Outreach Tips Your first outreach is a combination of emailing and calling individuals whom you have some sort of connection with. Perhaps you are part of a similar group or organization, and you’re emailing/calling to propose a meeting about how your services could benefit them. Here are some fast tips to succeed at the initial outreach. Clear Subject Lines State Your Purpose Date of Meeting Persistence is Key Always be clear about why you’re calling/emailing and be upfront about scheduling a meeting. Including the date of a potential meeting can actually increase the open rate by 30%-40%. Which brings me to my next point, when it comes to emails, you must be focused on open rates. Things that don’t work are offering discounts or sales, as well as vague language about innovation and modernity. Be upfront about what you’re offering and that you would like to schedule a meeting. Conversation Rate = Total Number of Meetings ÷ Number of Leads × 100 Lead Management Part of managing leads is making sure that your marketing strategies work. Are they opening emails or filling out contact form submissions? Make sure that your marketing strategies have been tested and proven to increase open and click-through rates. You also want to keep track of the status of your leads. In order to turn leads from cold to warm, categorize them in the following way. Affiliation: Coldest type of lead. You...
by IndustryNewsletters | Feb 10, 2017 | Accounting Firm Marketing, Law Firm Marketing, Payroll Service Bureau Marketing, Social Media Marketing, Uncategorized
We all know that having a personal LinkedIn profile and one for your business is essential to your social media goals. But merely setting up profiles and forgetting they exists won’t help your efforts. There are some relatively simple things you can do to make your pages more interesting to your LinkedIn community. First and foremost, you should ensure that your personal LinkedIn profile lists your business as your current employer. When people view your profile, your current employer is among the first few pieces of information displayed, making this an important connection back to your business page. Another step toward boosting engagement is increasing your connections. Having a solid following on your LinkedIn page will help you reach more potential clients; however, procuring these connections isn’t always intuitive. Here are six strategies that will help you increase your professional connections. 1. Compose Daily Status Updates Being active on LinkedIn as a whole will help to increase your connections. The best way to stay present is to make sure you post at least one status update every day. This tip holds true for both personal and business pages. But don’t post just any old thing, share a link about something relevant to your business, industry or community. Having a consistent presence on LinkedIn will give users an opportunity to stay updated on your business, and relevant posts give your followers a reason to visit your page in general. 2. Send a Personalized Message to Connect Once a Day There are two steps to this tip. First, make sure you’re reaching out to potential connections that are personally known to...
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