Is This Your Situation? “My Newsletter Is Not Generating Enough New Business…”

Is This Your Situation? “My Newsletter Is Not Generating Enough New Business…”

According to the Direct Marketing Association’s 2013 study, email is the most effective channel for direct marketing. Business people prefer to stay in touch via email rather than social media. This puts a lot of pressure on crafting the right newsletter to appeal to customers. If you are finding that your newsletter is not resonating with new and existing customers, or that it is failing to generate any new business, then it is time to take a look at your newsletter’s metrics and input some better practices. “Email marketing produced above average lead conversions for 27% of marketers in 2013.” (Source: HubSpot) Metrics You Should Be Tracking • Email open rate: the percentage of people that received your newsletter who opened the email. • Click-through rate: the percentage of people who clicked on URL links based on how many people opened the email. • Bounce: emails that failed because of incorrect email addresses, etc. Additional Metrics That Provide Insight • Time of Month: when was the newsletter sent throughout the month? • Time of Day: you must have a consistent schedule, otherwise your open rates and conversions will be scattered and random. • Links with the most clicks: which links were clicked on the most? Once you have a handle on some of these basic metrics, you want to get more in depth and start calculating how, if at all, your newsletter is increasing business and making you money. Calculate Cost per Conversion Calculate how much it costs you to put together the newsletter and divide it by the number of conversions you received. This is also part of...
Best Practices to Turn Leads into Initial Consultations

Best Practices to Turn Leads into Initial Consultations

If you are having difficulty converting your leads into viable meetings and consultations, you may need to brush up on the most efficient ways to get leads to pencil you into their schedules. Outreach Tips Your first outreach is a combination of emailing and calling individuals whom you have some sort of connection with. Perhaps you are part of a similar group or organization, and you’re emailing/calling to propose a meeting about how your services could benefit them. Here are some fast tips to succeed at the initial outreach. Clear Subject Lines State Your Purpose Date of Meeting Persistence is Key Always be clear about why you’re calling/emailing and be upfront about scheduling a meeting. Including the date of a potential meeting can actually increase the open rate by 30%-40%. Which brings me to my next point, when it comes to emails, you must be focused on open rates. Things that don’t work are offering discounts or sales, as well as vague language about innovation and modernity. Be upfront about what you’re offering and that you would like to schedule a meeting. Conversation Rate = Total Number of Meetings ÷ Number of Leads × 100 Lead Management Part of managing leads is making sure that your marketing strategies work. Are they opening emails or filling out contact form submissions? Make sure that your marketing strategies have been tested and proven to increase open and click-through rates. You also want to keep track of the status of your leads. In order to turn leads from cold to warm, categorize them in the following way. Affiliation: Coldest type of lead. You...
LinkedIn for Business: 6 Easy Steps to Get More Connections

LinkedIn for Business: 6 Easy Steps to Get More Connections

We all know that having a personal LinkedIn profile and one for your business is essential to your social media goals. But merely setting up profiles and forgetting they exists won’t help your efforts. There are some relatively simple things you can do to make your pages more interesting to your LinkedIn community. First and foremost, you should ensure that your personal LinkedIn profile lists your business as your current employer. When people view your profile, your current employer is among the first few pieces of information displayed, making this an important connection back to your business page. Another step toward boosting engagement is increasing your connections. Having a solid following on your LinkedIn page will help you reach more potential clients; however, procuring these connections isn’t always intuitive. Here are six strategies that will help you increase your professional connections. 1. Compose Daily Status Updates Being active on LinkedIn as a whole will help to increase your connections. The best way to stay present is to make sure you post at least one status update every day. This tip holds true for both personal and business pages. But don’t post just any old thing, share a link about something relevant to your business, industry or community. Having a consistent presence on LinkedIn will give users an opportunity to stay updated on your business, and relevant posts give your followers a reason to visit your page in general. 2. Send a Personalized Message to Connect Once a Day There are two steps to this tip. First, make sure you’re reaching out to potential connections that are personally known to...
5 Freebie Websites with Stellar Stock Images

5 Freebie Websites with Stellar Stock Images

You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content. Here is our roundup of the 5 best websites for freebie stock images. 1. FreeImages.com Free Images is exactly as it sounds. The site houses thousands of free images for you to download and use in your email marketing, on your website or blog, or in social media. All that is required is that you create an account. From there, you have access to their diverse range of quality images. You can search for images by typing a basic keyword search, or you can make use of the “Tags” tab, which takes you to a page full of commonly used words like “Business” or “Finance” that will direct you to images associated with those keywords. 2. Pexels.com   This site has some very impressive first-rate photos. Search for the type of image you need and click on the image you like. Then you can download images in a variety of sizes: original, large, medium, small, or you can choose the “custom” option and input your own dimensions. One feature unique to Pexels is their own Photoshop Plugin Subscription. It isn’t free, but it is super cheap at only $4 a month or $2 a month if you pay annually. 3. Pixabay.com Pixabay is another site with totally free images...
IndustryNewsletters Announces Laura Thebodeau to Manage Customer Service and Kathy Bowman to Handle Lead Generation

IndustryNewsletters Announces Laura Thebodeau to Manage Customer Service and Kathy Bowman to Handle Lead Generation

We’re pleased to announce some new appointments to our team: Laura Thebodeau is now Director of Customer Support for our IndustryNewsletters division. Kathy Bowman is now our Director of Lead Generation. “I’m delighted to welcome Laura and Kathy on board,” said Barry Friedman, founder and CEO of IndustryNewsletters. “Hiring experienced customer support staff like Laura is one of the key ways we show our clients that we’re deeply committed to a long-term relationship. And with her deep sales support experience, Kathy will be helping our sales staff continue to grow the company.” IndustryNewsletters serves the payroll, PEO, accounting and legal estate planning channels. Each IndustryNewsletters product contains professionally written articles that are automatically populated in each issue. In addition, clients can also write and add their own articles. Clients don’t need any coding or programming skills to use the service. Indeed, no matter how the clients use the newsletter, all articles are laid out and sent out automatically with the push of a button. And for those who want to customize their newsletters, the company provides online, in-context help and live customer service support. About HomeActions and IndustryNewsletters IndustryNewsletters was founded by Barry Friedman, CPA, who managed many CPA firms for over 25 years and subsequently sold them to American Express. He then created BizActions LLC, which became the largest marketing e-newsletter company for CPA firms and payroll companies. He sold it to Thomson Reuters in 2012. He has over 15 years’ experience in the email newsletter space. IndustryNewsletters is a division of HomeActions LLC, a virtual company that employs more than 35 people and is headquartered in Green...