by IndustryNewsletters | Jan 10, 2024 | Best Practices, Content Marketing, Email List Growth, Uncategorized
Have you ever considered what you are doing with prospects that aren’t ready to buy or sell? Professionals use email marketing to stay top-of-mind and deliver value to prospects by educating them on marketplace best practices. Those who leverage digital approaches to...
by IndustryNewsletters | Nov 8, 2023 | Best Practices, Email Marketing, Email Newsletter, Marketing Tips
Frequency – How often should I email my readers? When considering how frequently to launch a newsletter, there isn’t an exact science. It is important to compare numbers and contrast results between launches in order to identify the ideal frequency for your business....
by IndustryNewsletters | Jun 18, 2023 | Uncategorized
An email newsletter program may be an engaging and effective means of reaching new prospects and nurturing clients, but are you truly mining those leads? Now may be a good time to take stock and implement lead generation strategies that produce results. 7 Simple...
by IndustryNewsletters | Feb 25, 2023 | Best Practices, Content Marketing, Uncategorized
A study on web users’ browsing activity concluded that people only read an average of 20% of the content they come in contact with (Jakob Nielsen). As a content writer, this can be kind of intimidating. You want to convey your message while engaging your clients and...
by IndustryNewsletters | Aug 4, 2022 | Uncategorized
Purchased Lists Aren’t Worth It The thought of a ready-to-go list is tempting when you’re growing your email marketing, but purchased lists are a bad investment that can also lead to penalties for CAN-SPAM Act violations. What’s wrong with a...
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