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The Importance of Marketing and Communications during the COVID-19 Outbreak

November 15, 2020

Marketing and communications have never been more vital than they are during the evolving coronavirus outbreak. Here’s how our team is providing timely updates and assistance with message launches during the COVID-19 shelter-in-place restrictions.


Our clients are relying on us to help them communicate the latest COVID-19 information as well as how they are responding internally for their own clients. While other companies may fall silent during the coronavirus outbreak, it is important to us that our clients stay ahead of the pack and keep their digital communications in the forefront. In recognition of the urgent need for mass communications, we have opened up free, unlimited single message launch capabilities for all of our clients for the duration of the pandemic. Although our newsletter feature has always offered unlimited sending capabilities, our OnTarget (single message launch) feature was previously limited to no more than 20,000 sends per month. Expanding single-message launch capabilities has allowed our clients to quickly distribute important updates, such as:
  • Changing office hours
  • Office location closure notifications
  • Best practices and recommendations during COVID-19


Our editorial team is hard at work delivering timely articles that our clients can use to quickly disseminate information related to the pandemic. To date, our editorial team has produced eight articles covering COVID-19 updates that our clients are using to keep their own clientele informed. Here is a look at several examples of recent content:
  • Relief Package Signed Into Law – More to Come
  • April 15 Filing Date Pushed Back to July 15
  • Certain Employers Get Break on Form I-9
  • Pandemic Planning: Supply Chain and Cash Flow


We value our clients, and we are proud to be part of their communication efforts while they juggle shifting priorities related to coronavirus shelter-in-place restrictions. As a virtual office environment, our team is accustomed to working remotely. We are adept at the nuances of online workflow, and we have the experience necessary to help our clients navigate during this time. Our customer support team is available 12 hours a day, and we are helping our clients format and launch important updates as needed.


“I just wanted to reach out to you and let you know what a great support team you have. With current events happening, we have issued two OnTarget [single message] launches in the past week, and we expect to launch more in the coming weeks. [Your support team] did a wonderful job allowing us to quickly get important information out to our clients. The OnTarget feature is amazing, and we will definitely be utilizing it more often as things develop regarding the changes in business practices due to COVID-19. It gives me great peace of mind knowing your support team is there to help out with these emergency short notice launches. You have a great team!” – Cheri G.


Now is the time to increase your digital communications. It is essential to stay in front of your clients and prospects even when you can’t meet with them in-person. Digital communications are the lifeblood of your business while office locations are closed. Our team can help you provide updates and assistance with timely messaging you need. If you need to improve your communications strategies, don’t wait: get started today. Contact us to find out how our professionally written content integrated with smart email newsletter templates and single message launches will help you streamline your messaging during this imperative time.

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