by IndustryNewsletters | Nov 8, 2023 | Best Practices, Email Marketing, Email Newsletter, Marketing Tips
Frequency – How often should I email my readers? When considering how frequently to launch a newsletter, there isn’t an exact science. It is important to compare numbers and contrast results between launches in order to identify the ideal frequency for your business....
by IndustryNewsletters | Jun 18, 2023 | Uncategorized
An email newsletter program may be an engaging and effective means of reaching new prospects and nurturing clients, but are you truly mining those leads? Now may be a good time to take stock and implement lead generation strategies that produce results. 7 Simple...
by IndustryNewsletters | Feb 25, 2023 | Best Practices, Content Marketing, Uncategorized
A study on web users’ browsing activity concluded that people only read an average of 20% of the content they come in contact with (Jakob Nielsen). As a content writer, this can be kind of intimidating. You want to convey your message while engaging your clients and...
by IndustryNewsletters | Nov 7, 2022 | Best Practices
Building Customer Loyalty: Strategies for Retaining Your Clientele In the competitive landscape of modern business, acquiring new customers is only half the battle. Retaining existing clientele and fostering long-term relationships are equally—if not more—important...
by IndustryNewsletters | Aug 4, 2022 | Uncategorized
Purchased Lists Aren’t Worth It The thought of a ready-to-go list is tempting when you’re growing your email marketing, but purchased lists are a bad investment that can also lead to penalties for CAN-SPAM Act violations. What’s wrong with a...
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