How To Post Your Email Newsletter Content To Blogs And Social Media

How To Post Your Email Newsletter Content To Blogs And Social Media

Do you have a great email article that is just begging to be shared on your social media business pages? You may be able to easily share your email articles directly from your marketing newsletter. Many email platforms allow you to post your email newsletter articles with just a few simple clicks. Quick Tip: Create a Guest Record First In order to produce links from your email articles to be used in social media marketing efforts, consider creating a “Guest” contact record. Use the first name “Guest” and the last name “Contact” (or something similar) and your info@ or contact@ email distribution to set this record up. Additionally, you may complete the record with your business address, phone number and any additional contact information you would like to share to route interested prospects to your company. This way, any links or articles you use from your email marketing on social media can be tied back to your guest database record and your business contact information. Another benefit of this practice is that any personalization you may have used in your email will simply display as “Hello, Guest!” or a similar generic greeting. This will add a universal appeal to your emails when you forward your newsletter to interested parties, post the latest edition to your website or share articles with your social fans and followers. Next Step: Start Sharing The social sharing function of an email article varies between platforms but is usually a straightforward process. To give you an idea how an article can be shared, here are the steps you would take if you posted an article...
3 Quick Tips for Staying Top-Of-Mind With Your Clients and Prospects

3 Quick Tips for Staying Top-Of-Mind With Your Clients and Prospects

You have heard it a million times; the key to success is staying “top of mind” with clients and prospects. Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your everyday business activities, it’s far more challenging to keep in touch (and stay in touch) with your ever-growing database. Here are a few tips to consider when you are working to keep your business top of mind: 1. Avoid the Delete Button When you’re competing in a sea of emails, it’s important to avoid being quickly deleted or ignored. Email smart. Include content that interests your target markets, and make sure your subject line is powerful. For newsletters, consider simply copying the title of your lead article into your subject line field. Clients are far more likely to open information that is targeted and relevant to them versus a generic mass email. This extra step will not only prove that you add value but will highlight that you are paying attention to both their needs and interests. 2. Keep Testimonials and Client Success Stories in the Forefront If you haven’t started sharing client testimonials and case studies in your email marketing, on your blog, and on social media, maybe it’s time to start. Begin interviewing clients who have had positive before and after experiences with your company. Turn these real life situations into stories that can be shared as content. Testimonials are a powerful reminder that your business is the go-to company for new prospects or referral opportunities. 2....
Is This Your Situation? “My Newsletter Is Not Generating Enough New Business…”

Is This Your Situation? “My Newsletter Is Not Generating Enough New Business…”

According to the Direct Marketing Association’s 2013 study, email is the most effective channel for direct marketing. Business people prefer to stay in touch via email rather than social media. This puts a lot of pressure on crafting the right newsletter to appeal to customers. If you are finding that your newsletter is not resonating with new and existing customers, or that it is failing to generate any new business, then it is time to take a look at your newsletter’s metrics and input some better practices. “Email marketing produced above average lead conversions for 27% of marketers in 2013.” (Source: HubSpot) Metrics You Should Be Tracking • Email open rate: the percentage of people that received your newsletter who opened the email. • Click-through rate: the percentage of people who clicked on URL links based on how many people opened the email. • Bounce: emails that failed because of incorrect email addresses, etc. Additional Metrics That Provide Insight • Time of Month: when was the newsletter sent throughout the month? • Time of Day: you must have a consistent schedule, otherwise your open rates and conversions will be scattered and random. • Links with the most clicks: which links were clicked on the most? Once you have a handle on some of these basic metrics, you want to get more in depth and start calculating how, if at all, your newsletter is increasing business and making you money. Calculate Cost per Conversion Calculate how much it costs you to put together the newsletter and divide it by the number of conversions you received. This is also part of...
Best Practices to Turn Leads into Initial Consultations

Best Practices to Turn Leads into Initial Consultations

If you are having difficulty converting your leads into viable meetings and consultations, you may need to brush up on the most efficient ways to get leads to pencil you into their schedules. Outreach Tips Your first outreach is a combination of emailing and calling individuals whom you have some sort of connection with. Perhaps you are part of a similar group or organization, and you’re emailing/calling to propose a meeting about how your services could benefit them. Here are some fast tips to succeed at the initial outreach. Clear Subject Lines State Your Purpose Date of Meeting Persistence is Key Always be clear about why you’re calling/emailing and be upfront about scheduling a meeting. Including the date of a potential meeting can actually increase the open rate by 30%-40%. Which brings me to my next point, when it comes to emails, you must be focused on open rates. Things that don’t work are offering discounts or sales, as well as vague language about innovation and modernity. Be upfront about what you’re offering and that you would like to schedule a meeting. Conversation Rate = Total Number of Meetings ÷ Number of Leads × 100 Lead Management Part of managing leads is making sure that your marketing strategies work. Are they opening emails or filling out contact form submissions? Make sure that your marketing strategies have been tested and proven to increase open and click-through rates. You also want to keep track of the status of your leads. In order to turn leads from cold to warm, categorize them in the following way. Affiliation: Coldest type of lead. You...