Apex Payroll Partnership

Communicate Your Ancillary Services To Maintain Your Competitive Edge

Apex’s partnerships are tailored to meet the needs of both small, regional firms and Fortune 500 payroll providers. Ancillary services are necessary to keep you competitive, grow your profit center, and most importantly, retain happy clients. Go one step further by utilizing IndustryNewsletters service to effectively communicate your ancillary offerings, attract and retain more customers and get more business.

IndustryNewsletters Partners With Apex HCM To Promote Ancillary Services And Help You Get New Clients

Leverage your ancillary partners to retain more customers, keep you competitive and improve profitability. Apex and IndustryNewsletters has partnered to provide you with access to an affordable newsletter marketing platform. This strategic alliance will facilitate the consistent promotion of your payroll company while also promoting the ancillary services your clients need. Here’s how it works:

1. Become an IndustryNewsletters client through this partnership with Apex HCM.


2. Choose as many of Apex's preferred ancillary services to showcase in your marketing newsletter.


3. Let IndustryNewsletters collaborate with you to create a professional newsletter, branded to your company that also consistently features your services and ancillary offerings.

Take a tour through the payroll newsletter example below and explore each of the features by clicking the icons below to learn more.

1.Trigger Articles Provided By Apex Preferred Partners

Promote ancillary services through articles provided by Apex’s preferred partners. When a prospect or client clicks through to learn more about your ancillary offerings, you will receive email lead alert notifications.
Content For Payroll Newsletters

3. Library Of Articles To Choose From

Content Library is your writer’s block solution. Our library is stocked with additional articles designed to generate leads and reach your target markets.
Libraries of Payroll Marketing Banners, Graphics & Images

4. Built-in Banners & Images

Our libraries contain thousands of options for use in your newsletter, custom articles, and email blasts.

5. Your Contact Info And Links To Your Social Media

Your newsletter features a section that highlights your company contact information and links to your social networks.
Examples of Newsletters for Payroll Customers

6. We Help With Design And Setup

Match your newsletter to your brand and make it all your own.

7. Built-In Links

The newsletter drives traffic to your web pages and social media.

8. Target Market Articles

Targeted content helps boost engagement with your readers by delivering highly relevant, meaningful information.

9. Local Entertainment & Events Calendar

Our local entertainment and events calendar is an interactive feature designed to boost engagement with your readers.
Get Help Building Your Payroll Marketing Database

We Build Your Database

We’ll work with you to collect and organize all your contacts into one centralized, trackable digital marketing database so you can get started right away.

PLUS Hands-on Customer Support

Our Support Representatives (CSRs) will help you get your branded newsletter program customized just the way you want it.

DMZ-score Benchmark Reports

What are DMZ Reports? DMZ stands for Digital Marketing Z-score. It is a monthly comparative benchmark report that looks at critical aspects of your digital marketing when using the IndustryNewsletters platform. This tool helps you analyze your results and stay ahead of the competition.
Boost your email marketing efforts by easily connecting with warm leads generated by your payroll marketing newsletter. Our lead generation tools, such as Trigger Articles with alerts, custom article surveys, and lead follow-up tracking tools will increase leads, resulting in new business.
OnTarget is our single-email messaging tool that equips you to send up to 20,000 email communications per month to your contacts between your regular newsletter launches anytime you want to promote your payroll and ancillary service offerings.
We give you the ability to feature links to your social media business pages in your newsletter, plus every article contains built-in sharing tools that allow you and your readers to easily share your content to popular social networks.

Promote Ancillary Services With Apex’s Preferred Partners

IndustryNewsletters =
Business Growth & Client Nurturing Tools For Payroll Providers

We know that consistent communications will help you nurture clients and generate more warm prospects.

Fill out the form here and a member of our team will contact you to set a meeting that will show you how our simple, consistent digital marketing solutions can help you reach, nurture and convert more prospects.

Who We Are

IndustryNewsletters helps payroll providers reach an unlimited number of clients, prospects and referral sources through the use of user-friendly, powerful digital marketing tools. We understand that you want to educate your clients, stand out from among your competitors, and generate new leads. That’s why we created simple digital marketing tools stocked with compelling content to help you achieve measurable results.


Want to reach a member of our team directly? CLICK HERE to contact us.

Want some marketing tips? Catch our blog!

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Why do all businesses, no matter what the industry, need newsletters? It’s one of the most effective ways to foster relationships with new and existing clients, makes you look like an industry leader and is a proven method to garner interest in your business. Click through to learn why your newsletters may not be generating any new business.

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Best Practices to Turn Leads into Initial Consultations

If you are having difficulty converting your leads into viable meetings and consultations, you may need to brush up on the most efficient ways to get leads to pencil you into their schedules. Your first outreach is a combination of emailing and calling individuals whom you have some sort of connection with. Perhaps you are part of a similar group or organization, and you’re emailing/calling to propose a meeting about how your services could benefit them. Here are some fast tips to succeed at the initial outreach.

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