Consistent communications help payroll bureaus nurture clients and sell more ancillary services.
IndustryNewsletters™ is thrilled to be a part of the 2020 IPPA Business Excellence Conference! Want to learn more about us? Book a demo, and we’ll help you explore our powerful, intuitive platform.
Watch our video here to find out how IndustryNewsletters™ can help you reach more new prospects and maximize the profits you are generating from your existing client base.
You want to get more revenue from your client base. Payroll email newsletters can help.
Meaningful Business Intelligence
We know you’d like to differentiate your payroll bureau in a competitive marketplace. Our reporting tools enable you regularly monitor the impressions you’re generating with clients, prospects and referral sources. We give you the simple graphs and metrics you need to easily glean information and access more meaningful, efficient and profitable digital interactions. Our data empowers you to actively connect with warm prospects and reach clients demonstrating interest on your payroll bureau’s ancillary service offerings.
Compelling Content To Engage Your Contacts
We’re doing the hard part for you. Our editorial team is regularly writing articles and continually adding to a stocked library of content for your use in email newsletter and email blast campaigns. Our library also contains Target Market articles and Interactive Content designed to generate warm leads. In addition to our evergreen content, we maintain a commitment to regularly produce and automatically populate your newsletter with fresh, new articles on timely issues affecting your reader every two weeks.
Lead Generation With Trigger Articles
Our Trigger Articles with built-in alerts allow you to choose articles for publication in your email newsletter that are specifically written to indicate interest from your newsletter readers. When an article is read with an obvious tie-in to your main or ancillary services, you will receive an email or text message alerting you to follow up. This feature enables you to quickly and easily connect and begin conversations with warm prospects or clients seeking additional services.
Centralized Database Housing All Your Contacts
One of the most daunting aspects of email marketing is building a robust database. You might have contacts scattered about in your CRM, Outlook databases, and other many other sources. Why not pool all your important contacts and centralize them within one cohesive, trackable email marketing system? We’ll work with you to gather your existing client, prospect and referral source contact information, and quickly get you started by laying the foundation for your marketing database.