Human Resources Consultants
Your human resources consulting firm needs an efficient way to keep your clients up to speed on how changes in laws, rules and regulations will impact their daily business operations. You also need to regularly advise clients on management, financial and administrative issues. You probably want to keep your value-added service offerings in front of your clients and regularly attract new leads as well. IndustryNewsletters is the efficient, cost-effective digital marketing tool that will help you accomplish these goals. Our simple, user-friendly platform comes stocked with compelling content and gives you trackable results. We can help you differentiate your consulting firm, educate clients, reach new prospects and generate warmer leads.
Centralized Database
We can help you lay the foundation for your email newsletter and get started on building a central database for your digital marketing efforts. Your firm may have a wide variety of contacts in your CRM, Outlook databases, LinkedIn and other many other sources. We’ll work with you to pool your many contacts together and bring them into one cohesive, trackable email marketing system.
Compelling Content
We understand that your human resources consulting firm may not have the time to write content for your e-newsletters. Our digital marketing system is stocked with a library of captivating, informative articles, and we write new articles every week on timely issues affecting your readers. Our professionally-written, industry-specific content fills that gap, making it quick and easy for you to regularly distribute HR email newsletters.
Meaningful Business Intelligence
You need to quickly and easily connect with the data your digital marketing efforts produce in a meaningful, efficient and profitable manner. Our actionable business intelligence will help you generate leads, identify clients seeking additional services and build better relationships. We provide the simple reporting tools you need to get more ROI from your e-newsletter through strategic digital impressions and feedback.
Lead Generation, Lead Tracking, & Follow-up
You need to boost your email marketing efforts. We empower you with data on every member of your email marketing database. We can show you who opened your email newsletter, which articles they clicked and when the articles were read. We give you meaningful, easy to understand reports and metrics that help you track your results and hone your campaigns.
Take a tour through the Human Resources newsletter example below and explore each of the features by clicking the icons below to learn more.
1. Trigger Articles Provided By Our Content Library
Trigger Articles are specially designed and written to automatically alert you every time a buyer or seller is about to enter the market. When a prospect or client clicks through to learn more, you will receive email lead alert notifications.
3. Library Of Articles To Choose From
Content Library is your writer’s block solution. Our library is stocked with additional articles designed to generate leads and reach your target markets.
4. Built-in Banners & Images
Our libraries contain thousands of options for use in your newsletter, custom articles, and email blasts.
5. Your Contact Info And Links To Your Social Media
Your newsletter features a section that highlights your company contact information and links to your social networks.
6. We Help With Design And Setup
Match your newsletter to your brand and make it all your own.
7. Built-In Links
The newsletter drives traffic to your web pages and social media.
8. Target Market Articles
Targeted content helps boost engagement with your readers by delivering highly relevant, meaningful information.
9. Local Entertainment & Events Calendar
Our local entertainment and events calendar is an interactive feature designed to boost engagement with your readers.
We Build Your Database
We’ll work with you to collect and organize all your contacts into one centralized, trackable digital marketing database so you can get started right away.
PLUS Hands-on Customer Support
Our Support Representatives (CSRs) will help you get your branded newsletter program customized just the way you want it.
What makes us different?
Trigger Articles
Our Trigger articles and alerts allow you to choose articles for publication in your email newsletter that are specifically written to indicate product or service area interest from your readers. When an article is read with an obvious tie-in to your services, you will receive an email alert. This feature enables you to easily contact warm prospects demonstrating interest and clients seeking additional services.
Content Library
Our Content Library gives you access to hundreds of professionally written articles covering dozens of topics so you can customize your email newsletter to reach your core audience and target your niche markets. We also give you the option of creating and housing your own custom content when you’d like to let your contacts know about special announcements, important events or company news.
Target Market Articles
We know you need content written specifically to target niche clients and prospects in your specialty practice areas. That’s why our professional writing staff regularly generates quality content that will hit the mark with your niche subsets, such as healthcare, restaurants, municipalities, multi-state, construction and more.
DMZ-score Benchmark Reports
What are DMZ Reports? DMZ stands for Digital Marketing Z-score. It is a monthly comparative benchmark report that looks at critical aspects of your digital marketing when using the IndustryNewsletters platform. This tool helps you analyze your results and stay ahead of the competition.
Boost your email marketing efforts by easily connecting with warm leads generated by your human resources marketing newsletter. Our lead generation tools, such as Trigger Articles with alerts, custom article surveys, and lead follow-up tracking tools will increase leads, resulting in new business.
OnTarget is our single-email messaging tool that equips you to send up to 20,000 email communications per month to your contacts between your regular newsletter launches anytime you want to promote your human resources consulting firm.
We give you the ability to feature links to your social media business pages in your newsletter, plus every article contains built-in sharing tools that allow you and your readers to easily share your content to popular social networks.
IndustryNewsletters =
Business Growth & Client Nurturing Tools For Human Resources Consultants
We know that consistent communications will help you nurture clients and generate more warm prospects.
Fill out the form here and a member of our team will contact you to set a meeting that will show you how our simple, consistent digital marketing solutions can help you reach, nurture and convert more prospects.
Who We Are
IndustryNewsletters helps Human Resources Consultants reach an unlimited number of clients, prospects and referral sources through the use of user-friendly, powerful digital marketing tools. We understand that you want to educate your clients, stand out from among your competitors, and generate new leads. That’s why we created simple digital marketing tools stocked with compelling content to help you achieve measurable results.
Want to reach a member of our team directly? CLICK HERE to contact us.
Laurie Friedman, President, Payroll & PEO Division
Laurie Friedman is the President of our Payroll and PEO divisions. Laurie has 13 years’ experience in enhancing marketing, communications, branding and business development for professional service firms. In her previous experience at the online marketing company formerly known as BizActions, Laurie created the infrastructure for the payroll and PEO divisions. Laurie places a high value on relationship building and appreciates her long-standing connections in these industries. Laurie holds a Bachelor of Science degree from the University of Maryland.
You can call Laurie at (240) 356-1023, connect with her on LinkedIn, or email her by clicking the button below.