Accounting Firms

We intimately understand the challenges that accounting firms face. You want to protect the clients you have. You have an obligation to keep your clients informed. You want to have more touch-points with your clients between meetings. You want to look sharp and stand out against competitors. You want to build a thriving business and reach new prospects on a regular basis. You don’t have the time to write articles for digital marketing efforts. You want simple, affordable solutions to help you achieve all of these goals. We get it, and we created IndustryNewsletters to help get you there.
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What Makes Us Different?

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Centralized Database

One of the most daunting aspects of email marketing is building a database. To get your efforts started, we’ll help you gather your existing client and prospect contact information from your CRM, Outlook databases, LinkedIn and other sources to centralize your spheres of influence within one cohesive, trackable system.
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Compelling Content

We save you the time associated with regularly creating captivating, informative content by providing you with a library stocked and ready for you to use in your email newsletter. In addition to our evergreen content, we maintain a commitment to regularly produce new articles on timely issues affecting your readers.

Meaningful Business Intelligence

You’d love to meet with all your clients all the time, but you’re probably only regularly meeting with your top 20%. Our tools enable you generate digital impressions with clients and strategically glean information to make all your client interactions more meaningful, efficient and profitable.

Lead Generation, Lead Tracking, & Follow-up

You need to boost your email marketing efforts. We empower you with data on every member of your email marketing database. We can show you who opened your email newsletter, which articles they clicked and when the articles were read. We give you meaningful, easy to understand reports and metrics that help you track your results and hone your campaigns.
Take a tour through the accounting newsletter example below and explore each of the features by clicking the icons below to learn more.
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1. Trigger Articles Provided By Our Content Library

Trigger Articles are specially designed and written to automatically alert you every time a buyer or seller is about to enter the market. When a prospect or client clicks through to learn more, you will receive email lead alert notifications.

2. Fresh Content Every 2 Weeks

IndustryNewsletters' Stocked Library Of Accounting Email Newsletter Content
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3. Library Of Articles To Choose From

Content Library is your writer’s block solution. Our library is stocked with additional articles designed to generate leads and reach your target markets.
Libraries of Accounting Marketing Banners, Graphics & Images

4. Built-in Banners & Images

Our libraries contain thousands of options for use in your newsletter, custom articles, and email blasts.

5. Your Contact Info And Links To Your Social Media

Your newsletter features a section that highlights your company contact information and links to your social networks.
Tour An IndustryNewsletters Accounting Email Marketing Newsletter Sample
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Payroll Marketing Email Newsletter Examples From Our Clients
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6. We Help With Design And Setup

Match your newsletter to your brand and make it all your own.

7. Built-In Links

The newsletter drives traffic to your web pages and social media.

8. Target Market Articles

Targeted content helps boost engagement with your readers by delivering highly relevant, meaningful information.

9. Local Entertainment & Events Calendar

Our local entertainment and events calendar is an interactive feature designed to boost engagement with your readers.
Get Help Building Your Accounting Marketing Database

We Build Your Database

We’ll work with you to collect and organize all your contacts into one centralized, trackable digital marketing database so you can get started right away.

PLUS Hands-on Customer Support

Our Support Representatives (CSRs) will help you get your branded newsletter program customized just the way you want it.

What makes us different?

Trigger Articles

Our Trigger articles and alerts allow you to choose articles for publication in your email newsletter that are specifically written to indicate product or service area interest from your readers. When an article is read with an obvious tie-in to your services, you will receive an email alert. This feature enables you to easily contact warm prospects demonstrating interest and clients seeking additional services.
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Content Library

Our Content Library gives you access to hundreds of professionally written articles covering dozens of topics so you can customize your email newsletter to reach your core audience and target your niche markets. We also give you the option of creating and housing your own custom content when you’d like to let your contacts know about special announcements, important events or company news.

Target Market Articles

We know you need content written specifically to target niche clients and prospects in your specialty practice areas. That’s why our professional writing staff regularly generates quality content that will hit the mark with your niche subsets, such as healthcare, restaurants, municipalities, multi-state, construction and more.
Content Rich Email Marketing For The Accounting Industry

DMZ-score Benchmark Reports

What are DMZ Reports? DMZ stands for Digital Marketing Z-score. It is a monthly comparative benchmark report that looks at critical aspects of your digital marketing when using the IndustryNewsletters platform. This tool helps you analyze your results and stay ahead of the competition.
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Lead Generation Tools

Boost your email marketing efforts by easily connecting with warm leads generated by your payroll marketing newsletter. Our lead generation tools, such as Trigger Articles with alerts, custom article surveys, and lead follow-up tracking tools will increase leads, resulting in new business.

OnTarget Single Email Feature

OnTarget is our single-email messaging tool that equips you to send up to 20,000 email communications per month to your contacts between your regular newsletter launches anytime you want to promote your payroll and ancillary service offerings.

Social Media Sharing Tools

We give you the ability to feature links to your social media business pages in your newsletter, plus every article contains built-in sharing tools that allow you and your readers to easily share your content to popular social networks.
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Business Growth & Client Nurturing Tools For Accounting Firms

We know that consistent communications will help you nurture clients and generate more warm prospects.

Fill out the form here and a member of our team will contact you to set a meeting that will show you how our simple, consistent digital marketing solutions can help you reach, nurture and convert more prospects.

Who We Are

IndustryNewsletters helps Accounting Firms reach an unlimited number of clients, prospects and referral sources through the use of user-friendly, powerful digital marketing tools. We understand that you want to educate your clients, stand out from among your competitors, and generate new leads. That’s why we created simple digital marketing tools stocked with compelling content to help you achieve measurable results.

 

Want to reach a member of our team directly? CLICK HERE to contact us.

Pic2015_4David Ross, President, Accounting & Legal Division

David Ross is the President of the Accounting and Legal divisions of IndustryNewsletters. David brings 25 years of experience in assisting professional service firms to enhance their marketing, communications, branding and business development strategies. After working with Practice Development Institute (PDI) for providing print marketing solutions to firms for 10 years, David helped launch the entity formerly known as BizActions, primarily focusing on the CPA, legal, and financial services channels. He has worked with firms of all sizes, from single-owner firms to a significant number of the top 100 U.S. CPA firms. David has served on the California Society of State CPAs MCS/MAP Committee, as well as the State Marketing Committee. He holds a Bachelor of Science degree with an emphasis in Marketing from California State University, Northridge. David enjoys riding his road and mountain bikes, as well a mountain unicycle and lives in Burbank, California.

You can call David at (818) 839-9452, connect with him on LinkedIn, or email him by clicking the button below.

Email David
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