Client Survey Results
We are committed to creating value that increases the competitiveness of our customers through an integrated digital marketing solution and superior quality and services. As part of our ongoing efforts to provide the best possible service to our customers, we conduct regular, on-going customer satisfaction surveys known as Net Promoter Score (NPS).
How Net Promoter Scoring Works
The NPS system goes beyond testing how satisfied a customer is with a company; it’s designed to test if someone likes our brand enough that they would recommend our services to others. In other words, the person isn’t merely “satisfied” with our company—by telling others about our brand, the person is effectively marketing our company’s services. The Net Promoter Score system uses one basic question to measure customer loyalty:
“How likely is it that you would recommend our organization to a friend or colleague?”
Customers are asked to rate their likelihood of recommending IndustryNewsletters to a friend or colleague by using a 0-10 point scale. The number on the scale that a customer chooses is then classified into one of the categories: “Detractors,” “Passives,” and “Promoters.” Comments are also sought to identify specific issues that a customer likes or dislikes about our service. We then take immediate action to eliminate any problem areas.
Detractors
0 – 6
Passives
7 – 8
Promoters
9 – 10
Nearly Half Of Our Clients Who Responded To Our Survey Scored Us At A 9 Or 10
For those clients who fall within the “red zone” on our survey results, we proactively contact them to find out what we can do better. We are regularly seeking to improve our Net Promoter Score with all our clients.
Benefits of Net Promoter Scoring
Using the Net Promoter Score, IndustryNewsletters is held accountable for the level of service and the overall experience being delivered. By asking just one question, we open the doors up and get unbiased customer feedback that lets us know what our customers really think.
Measure, evaluate and build customer loyalty
Increase customer satisfaction
Create more customer advocates
Get more customer feedback by closing the loop on customer likes and dislikes
Reduce customer churn
Drive revenue growth and boost customer lifetime value
As CEO of IndustryNewsletters, I firmly believe that long-term customer satisfaction is the cornerstone of business success. We are committed to creating value that increases the competitiveness of our customers through an integrated digital marketing solution and superior quality and services.
As part of our ongoing efforts to provide the best possible service to our customers, we conduct regular, on-going customer satisfaction surveys known as Net Promoter Score (NPS). The NPS system goes beyond testing how satisfied a customer is with a company; it’s designed to test if someone likes our brand enough that they would recommend our services to others. In other words, the person isn’t merely “satisfied” with our company—by telling others about our brand, the person is effectively marketing our company’s services. The Net Promoter Score system uses one basic question to measure customer loyalty: “How likely is it that you would recommend our organization to a friend or colleague?”
This Is What Our Clients Have To Say About IndustryNewsletters
Legal Estate & Trust Planning
Survey responses from our clients in the Legal Estate & Trust Planning industry.
“Great content! Easy to set up and maintain newsletter scheduling. And, great technical support as well!”
“Good quality articles, ease of use, great customer service.”
“It reaches my previous clients and has increased my Trust Review meetings.”
“great service – very timely.”
Accounting Firms
Survey responses from our clients in the accounting industry.
“Very professional and easy to use. Staff is very responsive and helpful.”
“Great and knowledgeable group of people to work with.”
“I am very pleased with the content, the customer support and the reliability of the service. They are great to work with!”
“Ease of use.”
“Keep being innovative and creating new ways for us to reach our target market.”
Payroll Providers
Survey responses from our clients in the payroll industry.
“IndustryNewsletters gave us everything we needed, when we needed it. The interface is clean and the support is outstanding.”
“Article choices, analytics, and ease of use.”
“Excellent content and good service.”
“Easy to work with!”
“Very user-friendly.”
“Overall ability to help clients.”
“Quality newsletter at a fair price!”
“Very happy with the service, and we have received positive feedback from our clientele.”
“The quality!”