Simple, Strategic Marketing
We intimately understand the challenges that accounting firms face. You want to protect the clients you have. You have an obligation to keep your clients informed. You want to have more touch-points with your clients between meetings. You want to look sharp and stand out against competitors. You want to build a thriving business and reach new prospects on a regular basis. That’s why IndustryNewsletters provides marketing resources to help get you there.Fan The Flames
Heat up your CPA firm marketing strategies when you attend our NEW webinar series!
IndustryNewsletters is helping CPA firms “Fan The Flames” of their marketing efforts so they can heat up their firm’s marketing strategies in 2016. In our new series of sessions, we’ll be covering a variety of topics to help accounting firms ignite their marketing strategies.12/16 WEBINAR: How To Use The Power of Content To Reach And Convert More Prospects
Our December 16 session, presented by Richard Rawson with Rawson Internet Marketing, will show you how to maximize the reach of your content marketing. Content marketing remains a key focus for marketers seeking to use digital marketing to increase reach, leads and sales.
Content marketing is the power that fuels:
- Search Engine Optimization (SEO)
- Email marketing
- Social media marketing
- Paid media, including Pay-Per-Click (PPC) and Display advertising
- Lead generation and conversion rate optimization through landing pages
1/20 WEBINAR: 5.4 Billion Degrees Fahrenheit Of Digital Lead Generation
Our January webinar, presented by Alan Vitberg with Vitberg LLC, will make the case that digital lead generation is a lot like nuclear fusion: It’s relatively cheap, it has the potential to produce a huge amount of results for a moderate amount of “fuel,” it works on a 24/7/365 basis, and it comes with a challenging set of barriers that must be overcome in order to get to the 5.4 billion degrees threshold where the magic happens.
There will be a discussion of the “isotopes” that fuel the digital lead generation fusion process, and what firms need to do to get the process up and running for a never ending supply of leads.
Key Takeaways from the Presentation:
- Using nuclear fusion concepts to explain digital lead generation to partners and the management team
- Example of lead generation fusion
- 7 marketing isotopes that go into the reaction
- How to ignite a lead generation fusion reactor
- Measuring the reaction or energy output
- Barriers to reaching 5.4 billion degrees
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