Simple Solutions To Help Accounting Firms With Content Marketing
We know that you’d rather be serving your clients than writing articles for your CPA firm email newsletters and other marketing collateral. However, your clients still need to get information and updates from you on a regular basis, and you need a way to demonstrate your firm’s expertise to entice new prospects. That’s why we provide you with relevant ready-to-go content. We ensure that brand new Standard Content articles launch with every edition of your email newsletter. We also give you a stocked Content Library with additional articles, and we give you the reporting tools you need to track responses to your content.
Standard Content
We ensure that brand new professionally written Standard Content articles launch with every edition of your email newsletter.
Content Library
We also give you a stocked Content Library with additional articles designed to generate leads and reach your target markets.
Template Options
Our Content Library also houses hundreds of templates that can be used to create custom newsletter articles or OnTarget email blasts.
Standard Content
Our Standard Content is written on a variety of topics that will be of interest to your clients, prospects, and referral sources, such as Business Tax, Human Resources, Personal Tax, Personal Finance, Home Financing, Business Management, Business Finance and more. Our Standard Articles will launch automatically with each edition of your newsletters, and we give you the option to exclude any standard article at will with one simple click.
Check out a sample article in each of the categories below to get an idea of the type of content you could be sharing in your newsletter.
Personal Tax
Subtly keep your service offerings in front of your contacts with informative articles that regularly remind them that your firm is available to help them with all their personal tax issues.
Personal Finance
Help your clients plan for the various financial life stages they are likely to face, such as refinancing, credit repair, college fund planning, retirement planning and other common life events.
Home Financing
Many newsletters readers also enjoy receiving tips on evaluating mortgage types, protecting against Regulation X and Z violations, reducing monthly mortgage payments, and other useful home financing information.
Business Tax
Business expenses, depreciation and employment tax are just a few of the topics covered in our Business Tax category. These articles are designed to keep business owners and up to speed on issues affecting them.
Business Management
Help business owners better understand and navigate succession planning, disaster recovery, selling their business, and other topics with informative articles that cover important business management issues.
Business Finance
Even though your accounting firm may focus on tax issues, we know you’re also an advisor. That’s why our Business Finance articles cover issues like key person life insurance, the Affordable Care Act, SBA loans and other topics.
Human Resources
Keep business owners and managers informed about retirement plans, employee benefits, motivating and managing employees and other important HR topics with useful, informative articles like this.
Our Content Library is your writer’s block solution. Not only that, but our content is specifically designed to help you generate more leads and communicate with your target markets. Access our Content Library and choose from the following wide variety of categories to augment your email newsletter communications:
Trigger Article: Business Tax
Your email newsletters generate instant or daily alerts when your readers click on our Trigger Articles. This professionally written content is specifically designed to alert you when clients and prospects are showing interest in services you could provide.
Trigger Article: Personal Tax
We give your accounting firm the power to read the minds of your personal tax clients (and others) with Trigger Articles in our Personal Tax category. One click from a reader on an “Is this Your Situation?” article, and you’ll be alerted that your clients and prospects are showing interest specific services.
Target Market Article: Estate Planning
You need content to reach your niche practice areas. That’s why our Content Library also comes stocked with content in 12 different Target Market categories (and growing). View an example of our Estate Planning Target Market content.
Target Market Article: Physician Offices
Medical practice management and accounting services for the health care industry is a vital niche market for many accounting firms. That’s why our Target Market categories include content for physicians’ offices that CPA firms can include in their email newsletter communications.
The IndustryNewsletters OnTarget email blast feature allows you to send time-sensitive announcements, product features, news or updates. We’ll also automatically track links in the body of your OnTarget email in your reporting dashboard so you can follow the results of your launches. We know some announcements just can’t wait for your bi-weekly newsletter launches. That’s why we created our OnTarget email blast tool to help you reach your entire database anytime you need. OnTarget messages are also pre-formatted to automatically include your newsletter’s graphics, website links, social media links and contact information, making it a breeze to build a new message.
OnTarget Template Options
Hundreds of email blast templates in over a dozen different categories are available for use in your marketing communications. Here are several examples, including a special offer template, an event template, and holiday templates.
