Real Writers. Real Expertise. Real Results.
IndustryNewsletters was built on a simple idea: professional service firms need great content, but they don't have time to write it. Most email marketing platforms give you templates and automation. We give you that plus something no one else does: a library of professionally written articles created by journalists who truly understand your industry.
Built by People Who Know Your World
Barry Friedman
Barry Friedman, our CEO, is a CPA who built and sold his own accounting firm. He's lived the challenges you face—the pressure to stay in front of clients, the difficulty of finding time for marketing, the need to differentiate in a crowded market. Industry Newsletters exists because Barry experienced these problems firsthand and built the solution he wished he'd had.
Richard Koreto
Our Chief Content Officer, Richard Koreto, spent 30 years writing for the Journal of Accountancy, Financial Planning magazine, and Wealth Manager. He's not a marketing copywriter pretending to understand accounting and finance—he's the person CPAs and financial planners have been reading for three decades. That expertise shows in every article we publish.
Laurie Friedman
Laurie Friedman is President of the Payroll and PEO divisions at IndustryNewsletters, with 25 years of experience in marketing, communications, and business development for professional service firms. She previously helped build the payroll and PEO infrastructure at the online marketing company formerly known as BizActions.
Robert Slavitt
Robert Slavitt is Director of Legal Services for IndustryNewsletters. He grew up in Washington, DC and spent many years in investment banking, representing companies across the US and internationally. He joined HomeActions in 2009, serving as Vice President of HomeActions and President of the Estate and Trust practice. With extensive experience in digital marketing, Robert has helped numerous professional firms strengthen their marketing strategies and client engagement.
Russ Johnson
Russ Johnson is the VP of Technology, leading the company’s technology strategy and overseeing the engineering organization. With 28+ years of experience spanning software engineering and systems engineering, Russ has designed and built large-scale platforms for Fortune 500 companies, the Department of Defense, and fast-moving startups. He’s focused on building reliable, scalable systems, strengthening cloud and Linux infrastructure, and developing high-performing teams that ship high-quality software.
Cary Johnson
Cary Johnson is the Director of Customer Service with over 20 years experience in customer support and client success. Since joining IndustryNewsletters in 2014, Cary has led and developed the customer support team, ensuring consistent service standards, clear communication, and timely issue resolution across all accounts. She is deeply involved in training, process improvement, and day-to-day support operations, helping her team deliver a reliable, high-quality customer experience that supports long-term client success.