Built With The Features You Need

Reporting and Analytics

We empower you with data on every member of your email marketing database. We can show you who opened your email newsletter, which articles they clicked and when the articles were read. We give you meaningful, easy to understand reports and metrics that help you track your results and hone your campaigns. Our reporting tools show you detailed data, such as:
 

• Snapshot Reports – A summary of launch results
• Recipient activity – An overview of who opened, clicked, etc.
• Opens & Clicks Over Time – Time of day and dates associated with reader activity
• Member Feedback – An overview of members who responded to article feedback
• Bounce Summary – A look at who didn’t receive your launch and why
• Survey Responses – Reporting on customized or built-in article surveys
• Trigger Articles – Quickly see all who triggered lead alerts
• Unsubscribe Activity – View those who unsubscribed from your marketing
• DMZ Reports – Comprehensive (and confidential) benchmarking statistics comparing your digital marketing efforts to other IndustryNewsletters users

Content Library and Trigger Articles

Our Content Library gives you access to dozens of professionally written articles covering topics that will interest your clients, prospects and referral sources. In addition to the timely, fresh articles we write for your email newsletter twice a month, we provide you with a selection of content you can include in your email newsletter to help you engage and target your desired target markets.

Our Trigger Article feature turns your email newsletter into a lead generation powerhouse. Trigger Articles give you the ability to directly connect with interested newsletters readers in real time. Our Content Library houses a selection of Trigger Articles you can quickly and easily choose for publication in your newsletters. The topics and content of these articles are meant to provoke the interest of prospects or clients who may be considering your services. When a Trigger Article is clicked and read, you’ll automatically receive an email alert detailing who read the article and how to contact them. Additionally, we give you the option to turn any article you choose into a Trigger with just a few simple clicks.

Integrated Social Sharing Tools

Whether you’re new to social media or you’ve integrated it into your online marketing strategies ages ago, our email newsletters regularly provide you with quality content to share.

Repurpose any of your newsletter content by posting it, with just a couple clicks, to your social media sites. We make it easy for you to maximize your newsletter readership and social media presence, all while informing your clients and prospects with relevant, educational content.

Plus, the same simple social sharing functions are built-in for your readers to use. Clients and prospects who receive your email newsletters can easily share your articles on their favorite social networks.