Centralized Database
We can help you lay the foundation for your email newsletter and get started on building a central database for your digital marketing efforts. Your firm may have a wide variety of contacts in your CRM, Outlook databases, LinkedIn and other many other sources. We’ll work with you to pool your many contacts together and bring them into one cohesive, trackable email marketing system.
Compelling Content
We understand that your human resources consulting firm may not have the time to write content for your e-newsletters. Our digital marketing system is stocked with a library of captivating, informative articles, and we write new articles every week on timely issues affecting your readers. Our professionally-written, industry-specific content fills that gap, making it quick and easy for you to regularly distribute HR email newsletters.
Meaningful Business Intelligence
You need to quickly and easily connect with the data your digital marketing efforts produce in a meaningful, efficient and profitable manner. Our actionable business intelligence will help you generate leads, identify clients seeking additional services and build better relationships. We provide the simple reporting tools you need to get more ROI from your e-newsletter through strategic digital impressions and feedback.
What makes us different?
Trigger Articles
Content Library
Target Market Articles
Connect With Laurie Friedman
Laurie Friedman is the President of our Payroll, PEO, Employee Benefits and Human Resources divisions. Laurie has 13 years’ experience enhancing marketing, communications, branding and business development for professional service firms. In her previous experience at the online marketing company formerly known as BizActions, Laurie created the firm’s infrastructure for serving industries like yours. Laurie places a high value on relationship building and appreciates her long-standing connections in these industries. Laurie holds a Bachelor of Science degree from the University of Maryland. You can call Laurie at (240) 356-1023, connect with her on LinkedIn, or email her by clicking the button below.