Digital Email Marketing For The Professional Employer Organization (PEO) Industry

Professional Employer Organizations (PEOs)

We understand that your professional employer organization needs a cost-effective way to market your services, educate clients, stay in the forefront of your referral sources’ minds and generate new warm leads. We also know how much time it takes to write articles and regularly launch email newsletters. That’s why we created simple digital marketing tools stocked with compelling content that give you trackable results. We have the easy marketing solution you need to keep your clients informed, drive more sales to your ancillary service offerings, differentiate your PEO and generate new leads.
Features
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Centralized Database

Your PEO probably has a wide variety of contacts in your CRM, Outlook databases, LinkedIn and other many other sources. We’ll help you gather these resources together and centralize your sphere of influence within one cohesive, trackable email marketing system. We’ll work with you to pool your existing client and prospect contact information to lay the foundation for your newsletter’s database and get started in your email marketing efforts.

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Compelling Content

We bet you don’t have enough time to regularly write articles for your email newsletter. We get it. That’s why we do the work for you. Our digital marketing system is stocked with a library of captivating, informative articles for your PEO to use in your email newsletter. In addition to our evergreen content, our professional writing staff maintains a commitment to write new articles every week on timely issues affecting your readers.

Meaningful Business Intelligence

We know you’d like to help your PEO stand out in a competitive marketplace and generate new leads. Our actionable, meaningful business intelligence will help you generate leads, increase client loyalty and build better relationships. Our reporting tools enable you regularly generate impressions with clients, prospects and referral sources and strategically glean data that will make your digital interactions more meaningful, efficient and profitable.

What makes us different?

Trigger Articles

Our Trigger Articles and alerts allow you to choose articles for publication in your email newsletter that are specifically written to indicate product or service area interest from your readers. When an article is read with an obvious tie-in to your services, you will receive an email alert. This feature enables you to easily contact warm prospects demonstrating interest and clients seeking additional services.
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Content Library

Our Content Library gives you access to hundreds of professionally written articles covering dozens of topics so you can customize your PEO’s email newsletter to reach your core audience and target niche markets. We also give you the option of creating and housing your own custom content for the times when you’d like to inform your contacts about special announcements, important events or company news.

Target Market Articles

We know you need content written specifically to target niche clients and prospects in your specialty practice areas. That’s why our professional writing staff regularly generates quality content that will hit the mark with your niche subsets, such as healthcare, restaurants, municipalities, multi-state, construction and more.

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Connect With Laurie Friedman

Laurie Friedman is the President of our Payroll, PEO, Employee Benefits and Human Resources divisions. Laurie has over 20 years’ experience enhancing marketing, communications, branding and business development for professional service firms. In her previous experience at the online marketing company formerly known as BizActions, Laurie created the firm’s infrastructure for serving industries like yours. Laurie places a high value on relationship building and appreciates her long-standing connections in these industries. Laurie holds a Bachelor of Science degree from the University of Maryland. You can call Laurie at (240) 356-1023, connect with her on LinkedIn, or email her by clicking the button below.

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Content Rich Email Marketing For The Professional Employer Organization (PEO) Industry
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