Digital Email Marketing For The Payroll Industry

Payroll Providers

We understand that your payroll service bureau needs a cost-effective way to market your services. We also know you would like to shorten the time-consuming process of regularly educating clients about how changes in laws, rules and regulations will affect their business operations. We are clear about your desire to drive more sales to your ancillary service offerings. We get it that you want to differentiate your company, stand out from among your competitors and generate new leads. That’s why we created simple digital marketing tools stocked with compelling content that give you trackable results.
Features

Centralized Database

You probably contacts in your CRM, Outlook databases, LinkedIn and other many other sources. Why not pool all your important contacts and centralize them within one cohesive, trackable email marketing system? We’ll work with you to gather your existing client, prospect and referral source contact information, and quickly get started by laying the foundation for your marketing database.

Compelling Content

You won’t have to regularly write articles for your email newsletter because we’re doing the hard part for you. Our digital marketing system is stocked with a library of captivating, informative articles for your payroll services bureau to use in your email newsletter. In addition to our evergreen content, we maintain a commitment to regularly produce fresh new articles on timely issues affecting your readers every two weeks.

Meaningful Business Intelligence

We know you’d like to differentiate your payroll bureau in a competitive marketplace. Our reporting tools enable you regularly generate impressions with clients, prospects and referral sources and glean data that makes all your digital interactions more meaningful, efficient and profitable. our actionable business intelligence helps you generate leads, increase client loyalty and build better relationships.

What makes us different?

Lead Triggers

Our Lead Trigger articles and alerts allow you to choose articles for publication in your email newsletter that are specifically written to indicate product or service area interest from your readers. When an article is read with an obvious tie-in to your services, you will receive an email alert. This feature enables you to easily contact warm prospects demonstrating interest and clients seeking additional services.

Content Library

Our Content Library gives you access to hundreds of professionally written articles covering dozens of topics so you can customize your email newsletter to reach your core audience and target your niche markets. We also give you the option of creating and housing your own custom content when you’d like to let your contacts know about special announcements, important events or company news.

Target Market Articles

We know you need content written specifically to target niche clients and prospects in your specialty practice areas. That’s why our professional writing staff regularly generates quality content that will hit the mark with your niche subsets, such as healthcare, restaurants, municipalities, multi-state, construction and more.

Pic2015_4Laurie Friedman, President, Payroll & PEO Division

Laurie Friedman is the President of our Payroll and PEO divisions. Laurie has 13 years’ experience in enhancing marketing, communications, branding and business development for professional service firms. In her previous experience at the online marketing company formerly known as BizActions, Laurie created the infrastructure for the payroll and PEO divisions. Laurie places a high value on relationship building and appreciates her long-standing connections in these industries. Laurie holds a Bachelor of Science degree from the University of Maryland.

You can call Laurie at (240) 356-1023, connect with her on LinkedIn, or email her by clicking the button below.

Email Laurie