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Above the Fold

Expert commentary and practical articles designed to help professional firms educate clients, navigate regulatory change, and grow without adding to their workload.

CPA FirmsMarketing
How to Choose the Right Newsletter Service for Your Accounting Firm

How to Choose the Right Newsletter Service for Your Accounting Firm

Most CPA firms know they should be sending a regular client newsletter. Almost none of them actually do it consistently. Tax season eats the calendar, “we'll get to it in Q2” becomes “we'll get to it next year,” and the...

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CPA FirmsMarketing
The 90-Day Countdown: How to Use Your Newsletter to Win Tax Season Before It Starts

The 90-Day Countdown: How to Use Your Newsletter to Win Tax Season Before It Starts

Tax season isn't won during tax season. It's won in the months before it.

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Estate PlanningMarketing
Staying Top-of-Mind Between Wills: How to Prompt Past Clients to Update Their Estate Plans

Staying Top-of-Mind Between Wills: How to Prompt Past Clients to Update Their Estate Plans

Picture this: A client came to you eleven years ago, did everything right, and left with a solid revocable trust, a pour-over will, and a funded plan. Since then, they've had a second child, bought a vacation property in another...

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MarketingPayroll
David vs. Goliath: How Local Payroll Providers Out-Educate National Software Platforms

David vs. Goliath: How Local Payroll Providers Out-Educate National Software Platforms

There's a moment every small business owner dreads: a letter from the IRS arrives, flagged and official, and the payroll software that was supposed to handle everything is completely unreachable. No phone number. No local office. Just a help article...

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Estate PlanningMarketing
Retaining the Inheritance: How to Nurture Relationships with Your Clients' Adult Children

Retaining the Inheritance: How to Nurture Relationships with Your Clients' Adult Children

You spent years building a trusted relationship with your client. You drafted their will, structured their trust, and guided them through some of the most sensitive decisions of their life. Then they pass away, and within six months, their adult...

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CPA FirmsMarketing
Beyond the Balance Sheet: How to Use Your Newsletter to Sell High-Value Advisory Services

Beyond the Balance Sheet: How to Use Your Newsletter to Sell High-Value Advisory Services

Every accounting firm knows the problem. Tax season ends, the compliance work ships, and revenue flatlines until the next deadline. Bookkeeping and basic tax prep keep the lights on, but they're margin-thin and increasingly commoditized by software that promises to...

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CPA FirmsMarketing
Out of Sight, Out of Mind: Keeping Clients Engaged in the Off-Season

Out of Sight, Out of Mind: Keeping Clients Engaged in the Off-Season

April 15th comes and goes. The returns are filed, the extensions are submitted, and your team finally exhales. Then something predictable happens: the emails stop. The calls dry up. The intense, daily rhythm of tax season gives way to near-total...

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Marketing
What Is a Strategic Email? 4 Tips for Strategic Email Marketing

What Is a Strategic Email? 4 Tips for Strategic Email Marketing

Email marketing reigns supreme as the best option for viable lead generation, yielding the highest return on investment of virtually any marketing strategy. Firms that are serious about implementing strategic email marketing initiatives are far more likely to maintain consistent growth than those with a passive approach.

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Marketing
3 Email Tips To Help Generate More Opportunities

3 Email Tips To Help Generate More Opportunities

If you’d like email marketing to start bringing in more new opportunities, you’ll need to turn your messages into attention-getting emails full of click-worthy content. Here are three quick tips to help you dazzle new prospects and keep existing clients...

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