Payroll companies face unique marketing challenges: maintaining trusted client relationships, staying visible year-round, educating clients on constantly changing labor and compliance regulations, and reaching new prospects, all while managing complex, time-sensitive operations. IndustryNewsletters provides the solution.

Our platform delivers professionally written content, intuitive communication tools, and powerful analytics designed specifically for Payroll Providers. Stay consistently connected with clients, demonstrate your expertise, and grow your business, without the time investment traditional marketing requires.

Key Features for Payroll Companies

Industry Specific

Access hundreds of professionally written articles on payroll compliance, labor law updates, tax withholding changes, HR best practices, and workforce regulations.

Lead Generation

When someone reads about wage-and-hour rules, multi-state payroll, employee classification, or payroll tax changes, you receive an immediate alert to follow up with relevance and confidence.

Unlimited Campaigns

Send payroll updates, compliance alerts, deadline reminders, and year-end notices without per-email costs or budget concerns, so you can communicate as often as regulations demand.

Database

Contacts are consolidated from your practice management software, Outlook, and LinkedIn into one trackable system.

Client Intelligence

Track engagement, identify interests, and discover cross-selling opportunities through detailed analytics.

Save Time

Schedule newsletters in minutes, or let our auto generated content do it for you. Customize for different audiences, and let automation handle delivery.

Customized Masthead

Brand every newsletter with your firm's logo, colors, and professional design. Make an instant impression that reinforces your identity with every send and click to your social media.

Links to Your Website

Every newsletter includes prominent links back to your firm's website, increasing visibility and encouraging prospects to learn more about your services.

Add Custom Content

Choose from our extensive library of professionally written articles, or add your own to showcase your milestones. We can also handle content selection for you. You're in control of how hands-on you want to be.

Customized Newsletter Features

Ready to see how payroll firms are leveraging IndustryNewsletters to generate new business?

Book a Demo

Results That Speak for Themselves

This service is a must-have and it is definitely worth the investment.

Person wearing a blue shirt and plaid tie against a gray background
— StephAdirondack Payroll Services

We posted more than 80 articles from your library to our blog, resulting in over 4,000 new page views!

— SonyaAhola Payroll

Our clients even tell us they read every email and find our newsletter extremely valuable.

— LarryBaron Payroll