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PEOs & PEO Brokers
Strengthen client relationships, identify new opportunities, and grow your practice with email marketing built specifically for busy PEOs and Brokers.
Industry Newsletters helps PEOs and PEO Brokers stay visible, credible, and top-of-mind with employers—without adding to internal workload. Our platform delivers professionally written, industry-relevant content that supports education, strengthens relationships, and creates natural opportunities for follow-up.
With expert-curated articles, flexible customization, and built-in engagement tracking, you can communicate consistently, highlight your value beyond price, and identify warm prospects based on real reader interest. Whether you support existing clients, nurture referral partners, or grow new business, IN turns your newsletter into a strategic relationship-building tool, not just a communication.
Key Features for PEOs & PEO Brokers
Industry Specific
Access hundreds of professionally written articles on HR compliance, benefits, payroll, risk management, workforce trends, and regulatory updates. Stay visible as a trusted advisor to employers, not just a service provider.
Lead Generation
Trigger Articles reveal reader interest in real time. When an employer engages with topics like compliance changes, benefits strategy, or HR challenges, you’re alerted instantly so you can follow up while interest is high.
Unlimited Campaigns
Send newsletters, compliance alerts, open enrollment updates, and timely announcements without per-email fees or budget constraints. Communicate as often as your clients need.
Database
Contacts are consolidated from your practice management software, Outlook, and LinkedIn into one trackable system.
Client Intelligence
Track engagement, identify interests, and discover cross-selling opportunities through detailed analytics.
Save Time
Schedule newsletters in minutes, or let our auto generated content do it for you. Customize for different audiences, and let automation handle delivery.
Customized Masthead
Brand every newsletter with your firm's logo, colors, and professional design. Make an instant impression that reinforces your identity with every send and click to your social media.
Links to Your Website
Every newsletter includes prominent links back to your firm's website, increasing visibility and encouraging prospects to learn more about your services.
Add Custom Content
Choose from our extensive library of professionally written articles, add your own or let us handle content selection for you. You're in control of how hands-on you want to be.
Brand every newsletter with your firm's logo, colors, and professional design. Make an instant impression that reinforces your identity with every send.
Every newsletter includes prominent links back to your firm's website and social media (and social media if you choose), increasing visibility and encouraging prospects to learn more about your services.
Customize how your content appears with multiple column options, professional photos from our image library, and border styles that match your brand. Create visual variety and keep readers engaged with layouts that look polished and professional in every inbox.
Personalize each newsletter with links information and links tailored to your audience. URL's, phone numbers, social media links, headshots and logos are all possibilities. Allow clients to Save Articles, Refer friends or provide feedback.
Ready to see how PEOs are leveraging IN to generate new business?
