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Who We Are
IndustryNewsletters helps payroll providers reach an unlimited number of clients, prospects and referral sources through the use of powerful email marketing tools. We understand that you want to educate your clients, stand out from among your competitors, and generate new leads. That’s why we created simple digital marketing tools stocked with compelling content to help you achieve measurable results.
Consistent communications help you nurture clients and sell more ancillary services.
We know you’d like to differentiate your payroll bureau in a competitive marketplace. Our reporting tools enable you regularly monitor the impressions you’re generating with clients, prospects and referral sources. We give you the simple graphs and metrics you need to easily glean information and access more meaningful, efficient and profitable digital interactions. Our data empowers you to actively connect with warm prospects and reach clients demonstrating interest on your payroll bureau’s ancillary service offerings.
We’re doing the hard part for you. Our editorial team is regularly writing articles and continually adding to a stocked library of content for your use in email newsletter and email blast campaigns. Our library also contains Target Market articles and Interactive Content designed to generate warm leads. In addition to our evergreen content, we maintain a commitment to regularly produce and automatically populate your newsletter with fresh, new articles on timely issues affecting your reader every two weeks.
Our Trigger Articles with built-in alerts allow you to choose articles for publication in your email newsletter that are specifically written to indicate interest from your newsletter readers. When an article is read with an obvious tie-in to your main or ancillary services, you will receive an email or text message alerting you to follow up. This feature enables you to quickly and easily connect and begin conversations with warm prospects or clients seeking additional services.
One of the most daunting aspects of email marketing is building a robust database. You might have contacts scattered about in your CRM, Outlook databases, LinkedIn and other many other sources. Why not pool all your important contacts and centralize them within one cohesive, trackable email marketing system? We’ll work with you to gather your existing client, prospect and referral source contact information, and quickly get you started by laying the foundation for your marketing database.