Is Your Business Leveraging Digital Marketing Technology to Gain Competitive Advantage?

Is Your Business Leveraging Digital Marketing Technology to Gain Competitive Advantage?

When it comes to marketing and client retention, email marketing reigns supreme as the best option for viable lead generation, yielding the highest return on investment of virtually any marketing strategy. Firms that are serious about implementing strategic digital marketing initiatives are far more likely to maintain consistent growth than those with a passive approach. Four tips for implementing a strategic digital marketing plan: 1. Use Smart Marketing Content Stay focused on the needs of your target audience when you create your marketing content. Know what is relevant to your clients right now and use that as inspiration to craft meaningful content that generates new opportunities. While you’re nurturing your clients, don’t forget to periodically remind them about your add-on services and offerings. Harness opportunities to increase the value of your existing client engagements. For prospects, create content that has a direct tie-in to your services, and close each article with a call to action and obvious next steps for contacting your firm. 2. Automate Consistent Email Delivery Warm up your prospects and remind your clients you’re there. A consistent content marketing strategy will yield measurable results, and email is the perfect vehicle for delivering trackable content to all your contacts on a regular basis. Hit your readers’ inboxes on a consistent schedule, and you’ll always be positioned as an expert in your field. Most digital marketing platforms allow you to set and schedule content far in advance. Some platforms will even do the hard work for you by automatically setting professionally written content into a regular distribution schedule. Resources like these save your professional staff the time and...
IndustryNewsletters Will Be at the 2019 IPPA Sales & Marketing Conference

IndustryNewsletters Will Be at the 2019 IPPA Sales & Marketing Conference

The IndustryNewsletters team is lacing up our high-tops and getting ready for the IPPA 2019 Sales & Marketing Conference on February 25-27 in fabulous Las Vegas at Caesar’s Palace. This year’s theme is Slam Dunk Sales. We’re looking forward to showing IPPA conference attendees how IndustryNewsletters digital marketing strategies can help payroll bureaus shoot for your payroll marketing goals and see nothing but net. The event boasts an excellent line-up of industry knowledge sessions with plenty of tips to help payroll providers sell more services, dominate their lead-generation game plan and grow their business. > Learn More About IndustryNewsletters Before the Conference If you’ll be in Las Vegas for this year’s conference, don’t forget to stop by our booth and learn how we’ll help you: Keep ancillary services top of mind Generate more leads for new business Maintain consistent communication Deliver unlimited monthly payroll email newsletters Shoot for your payroll marketing goals! We’re looking forward to seeing you in Las Vegas where we’ll show you how a winning digital marketing strategy will help you keep your ancillary services in front of your clients and keep clients from going to your...
Extending the Life of Your Marketing Content

Extending the Life of Your Marketing Content

If you are trying to make the most out of your content marketing resources, check out these four smart tips for getting the most bang out of the time and effort you invest in your marketing content. If you think of the Reduce, Reuse, Recycle campaign, you’ll have the inspiration you need to take a single marketing article and turn it into an email newsletter article, blog post, social media post and many other online resources. This strategy helps you maximize the exposure of your content while also stretching your resources. Repurpose Existing Content Across Multiple Channels Repurposing content is a logical way to make your content marketing work smarter, not harder. Plus, when you drive social visitors back to your campaigns, and vice versa, you’re creating more opportunities for prospects to find your firm. There are a ton of ways you can maximize the life and exposure of your content. Consider a single email newsletter article, and imagine that it could find new life as: A blog post An infographic Multiple social media posts A call-out quote that becomes a social media graphic A chapter in an e-book A video discussion or podcast The sky is the limit. Be creative, and consider all the ways you can stretch the life of your content to consolidate your resources, be more efficient with your time and maximize the exposure of your key articles. Be Selective When Choosing Social Networks More is not necessarily better when it comes to social media. It pays to be choosy about which social networks your firm decides to use. Consider your target market. What networks are...