3 Tips for Attracting and Managing New Leads

3 Tips for Attracting and Managing New Leads

If your company’s leads are being be generated largely by word of mouth and referral source connections, this may mean your strategy is only a passive effort. Implementing a solid plan behind your initiatives can help lead generation efforts gain momentum. Here are three digital marketing strategies that will help you consistently generate new business. 1. Nurture Your website, blog, email campaigns and social media marketing all work together to nurture your clients, prospects and referral sources. These access points help interested onlookers find you and give “tire-kickers” a feel for the benefits of connecting with your business. Take the following steps to move prospects from cold to qualified: Provide relevant and engaging content to your clients and prospects Amplify your content by allowing multiple access points to that content through your website resources, email and social media channels Include calls to action in your messaging Maintain consistent communications to create repetitive touch points Experiment with a fresh approach as needed – be willing to try something new 2. Monitor Set notifications that alert you when prospects click through on content that has a direct tie-in to your products and services. You will also need to keep an eye on the data being captured in your online marketing platforms’ reporting tools. If you don’t monitor the metrics behind your marketing efforts, you’ll never know who is responding to your messaging. You’ll also miss out on determining which content is garnering the most interest. Metrics and reporting pull double-duty by helping you connect with nurtured clients and prospects while also giving you a feel for what’s resonating with your audience....