Legal Estate & Trusts Digital Marketing Newsletter

Legal Estate & Trust Planning

Your law firm has a unique relationship with your estate planning clients, and you work hard to position and establish your firm as a trusted advisor. However, you can’t always be in face-to-face meetings with your clients, even though you have an obligation to regularly educate them about changing laws, rules and regulations impacting their trusts and estate planning strategies. That’s where we can step in and help. IndustryNewsletters is the digital marketing tool you need to keep your client relationships strong year-round, attract new, worthwhile prospects and grow your referral network. We offer a simple, affordable, actionable email marketing platform stocked with compelling content that will keep your contacts informed and keep your firm in the forefront when needs arise.
Features

Centralized Database

One of the most daunting aspects of email marketing is building a workable database. To get your efforts started, we will help your law firm cull existing client and prospect contact information from your CRM, Outlook databases, LinkedIn and other sources to centralize your spheres of influence within one cohesive, trackable digital marketing system.

Compelling Content

We save you the time associated with regularly creating captivating, informative content by providing you with a library stocked and ready for you to use in your email newsletter. In addition to our evergreen content, we maintain a commitment to regularly produce new articles on timely issues affecting your readers.

Meaningful Business Intelligence

Our tools enable you to use your digital communications in a strategic fashion to make all your client and prospect communications more meaningful, efficient and profitable. Simple reporting functions, Trigger Articles and alerts work together to connect you with clients seeking additional services and warm prospects demonstrating interest in your firm’s services.

What makes us different?

Trigger Articles

Our Trigger Articles and alerts allow you to choose niche articles for publication in your email newsletter that are specifically written to indicate specialized service area interest from your readers. When an article is read with an obvious tie-in to your practice areas, you will receive an email alert. This feature enables you to easily contact warm prospects demonstrating interest and clients seeking additional services.

Content Library

Our robust Content Library gives you access to hundreds of professionally written articles covering dozens of topics relevant to your estate and trust clients, making email newsletter creation a simple process for your law firm. You also have the ability to create and house your own custom articles within the platform so you can promote seminars and events, make firm announcements or share other firm news.

Target Market Articles

We know you need content written specifically to target niche clients and prospects in your specialty practice areas. That’s why our professional writing staff regularly generates quality content that will hit the mark with your niche subsets. We allow your firm to customize your newsletter to target your specialized subsets and reach them with highly relevant content.

Content Rich Email Marketing For The Legal Estate & Trusts Industry

Would You Like A Demo?

We’ll tell you more about how our digital marketing tools work and what IndustryNewsletters can do for your firm.

 

Schedule a short demo with us, and we’ll walk you through all the ways you can use our cost-effective system to build your business, protect your clients and use data strategically to harness more meaningful opportunities.