Employee Benefits Firms

Your employee benefits firm needs a communication tool that helps you reach clients and prospects with vital information. You need to communicate updates on health care reform, help companies improve compliance, give useful insights on enhancing employee health, and offer strategies that help them administrate their benefits in an efficient, productive manner. You probably also want to keep your brand and your value-added service offerings in front of your clients and regularly attract new leads. IndustryNewsletters is the content ready digital marketing platform that will help you accomplish all these goals. Our simple, user-friendly platform comes stocked with compelling content and gives you trackable results. We can help you differentiate your firm, educate clients, reach new prospects and generate warmer leads.
Features

Centralized Database

Your employee benefits firm may have a wide variety of contacts in your CRM, Outlook databases, LinkedIn and other many other sources. We’ll help you gather these resources together and centralize your sphere of influence within one cohesive, trackable email marketing system. We’ll work with you to pool your existing client and prospect contact information to lay the foundation for your newsletter’s database and get started in your email marketing efforts.

Compelling Content

We bet you don’t have enough time to regularly write articles for your email newsletter. We get it. That’s why we do the work for you. Our digital marketing system is stocked with a library of captivating, informative articles for your employee benefits firm to use in your email newsletter. In addition to our evergreen content, our professional writing staff maintains a commitment to write new articles every week on timely issues affecting your readers.

Meaningful Business Intelligence

We know you’d like to help your employee benefits firm stand out in a competitive marketplace and generate new leads. Our actionable, meaningful business intelligence will help you generate leads, increase client loyalty and build better relationships. Our reporting tools enable you regularly generate impressions with clients, prospects and referral sources and strategically glean data that will make your digital interactions more meaningful, efficient and profitable.

What makes us different?

Lead Triggers

Our Lead Trigger articles and alerts allow you to choose articles for publication in your email newsletter that are specifically written to indicate product or service area interest from your readers. When an article is read with an obvious tie-in to your services, you will receive an email alert. This feature enables you to easily contact warm prospects demonstrating interest and clients seeking additional services.

Content Library

Our Content Library gives you access to hundreds of professionally written articles covering dozens of topics so you can customize your firm’s email newsletter to reach your core audience and target niche markets. We also give you the option of creating and housing your own custom content for the times when you’d like to inform your contacts about special announcements, important events or news.

Target Market Articles

We know you need content written specifically to target niche clients and prospects in your specialty practice areas. That’s why our professional writing staff regularly generates quality content that will hit the mark with your niche subsets, such as healthcare, restaurants, municipalities, multi-state, construction and more.

Pic2015_4Laurie Friedman, President, Payroll & PEO Division

Laurie Friedman is the President of our Payroll and PEO divisions. Laurie has 13 years’ experience in enhancing marketing, communications, branding and business development for professional service firms. In her previous experience at the online marketing company formerly known as BizActions, Laurie created the infrastructure for the payroll and PEO divisions. Laurie places a high value on relationship building and appreciates her long-standing connections in these industries. Laurie holds a Bachelor of Science degree from the University of Maryland.

You can call Laurie at (240) 356-1023, connect with her on LinkedIn, or email her by clicking the button below.

Email Laurie