Simple Solutions To Help Accounting Firms With Marketing Content Needs

 

We know that you’d rather be serving your clients than writing articles for your CPA firm email newsletters and other marketing collateral. However, your clients still need to get information and updates from you on a regular basis, and you need a way to demonstrate your firm’s expertise to entice new prospects. That’s why we provide you with relevant ready-to-go content. We ensure that brand new Standard Content articles launch with every edition of your email newsletter. We also give you a stocked Content Library with additional articles, and we give you the reporting tools you need to track responses to your content.

Standard Content

We ensure that brand new professionally written Standard Content articles launch with every edition of your email newsletter.

Content Library

We also give you a stocked Content Library with additional articles designed to generate leads and reach your target markets.

Template Options

Our Content Library also houses hundreds of templates that can be used to create custom newsletter articles or OnTarget email blasts.

Standard Content


Our Standard Content is written on a variety of topics that will be of interest to your clients, prospects, and referral sources, such as Business Tax, Human Resources, Personal Tax, Personal Finance, Home Financing, Business Management, Business Finance and more. Our Standard Articles will launch automatically with each edition of your newsletters, and we give you the option to exclude any standard article at will with one simple click.

Check out a sample article in each of the categories below to get an idea of the type of content you could be sharing in your newsletter.


Personal Tax

Subtly keep your service offerings in front of your contacts with informative articles that regularly remind them that your firm is available to help them with all their personal tax issues.

Accounting Content Marketing Personal Tax Email Newsletter Preview

View The Full Personal Tax Article

Personal Finance

Help your clients plan for the various financial life stages they are likely to face, such as refinancing, credit repair, college fund planning, retirement planning and other common life events.

Accounting Marketing Content Personal Finance Newsletter Article Preview

View The Full Personal Finance Article

Home Financing

Many newsletters readers also enjoy receiving tips on evaluating mortgage types, protecting against Regulation X and Z violations, reducing monthly mortgage payments, and other useful home financing information.

Accounting Marketing Content Personal Finance Newsletter Article Preview

View The Full Home Financing Article

Business Tax

Business expenses, depreciation and employment tax are just a few of the topics covered in our Business Tax category. These articles are designed to keep business owners and up to speed on issues affecting them.

CPA Marketing Content Business Tax Email Newsletter Article Preview

View The Full Business Tax Article

Business Management

Help business owners better understand and navigate succession planning, disaster recovery, selling their business, and other topics with informative articles that cover important business management issues.

Business Management Email Newsletter Article Preview - CPA Content Marketing

View The Full Business Management Article

Business Finance

Even though your accounting firm may focus on tax issues, we know you’re also an advisor. That’s why our Business Finance articles cover issues like key person life insurance, the Affordable Care Act, SBA loans and other topics.

Business Finance CPA Email Newsletter Article Preview

View The Full Business Finance Article

Human Resources

Keep business owners and managers informed about retirement plans, employee benefits, motivating and managing employees and other important HR topics with useful, informative articles like this.

Human Resources CPA Email Newsletter Article Preview

View The Full Human Resources Article

Content Library


Our Content Library is your writer’s block solution. Not only that, but our content is specifically designed to help you generate more leads and communicate with your target markets. Access our Content Library and choose from the following wide variety of categories to augment your email newsletter communications:
IndustryNewsletters' Content Library Is Stocked With Hundreds Of Articles For Your Accounting Email Newsletter

Lead Trigger Article: Business Tax

Your email newsletters generate instant or daily alerts when your readers click on our Lead Trigger Articles. This professionally written content is specifically designed to alert you when clients and prospects are showing interest in services you could provide.

Accounting Lead Trigger Article Example - Business Tax

View The Lead Trigger Article

Lead Trigger Article: Personal Tax

We give your accounting firm the power to read the minds of your personal tax clients (and others) with Lead Trigger Articles in our Personal Tax category. One click from a reader on an “Is this Your Situation?” article, and you’ll be alerted that your clients and prospects are showing interest specific services.

Lead Trigger Article Example - Accounting Firm Personal Tax Category

View The Full Lead Trigger Article

Target Market Article: Estate Planning

You need content to reach your niche practice areas. That’s why our Content Library also comes stocked with content in 12 different Target Market categories (and growing). View an example of our Estate Planning Target Market content.

Target Market Article Example - Accounting Firm Estate Tax Planning Category

View The Full Target Market Article

Target Market Article: Physician Offices

Medical practice management and accounting services for the health care industry is a vital niche market for many accounting firms. That’s why our Target Market categories include content for physicians’ offices that CPA firms can include in their email newsletter communications.

Target Market Article Example - Physician Offices

View The Full Target Market Article

OnTarget Email Blast Tool & Built-In Templates


The IndustryNewsletters OnTarget email blast feature allows you to send time-sensitive announcements, product features, news or updates. We’ll also automatically track links in the body of your OnTarget email in your reporting dashboard so you can follow the results of your launches. We know some announcements just can’t wait for your bi-weekly newsletter launches. That’s why we created our OnTarget email blast tool to help you reach your entire database anytime you need. OnTarget messages are also pre-formatted to automatically include your newsletter’s graphics, website links, social media links and contact information, making it a breeze to build a new message.
The IndustryNewsletters OnTarget Email Blast Tool

OnTarget Template Options

Hundreds of email blast templates in over a dozen different categories are available for use in your marketing communications. Here are several examples, including a special offer template, an event template, and holiday templates.


Choose From Hundreds Of IndustryNewsletters' OnTarget Email Blast Templates For Your Accounting Email Newsletter
Choose From Hundreds Of IndustryNewsletters' OnTarget Email Blast Templates For Your Accounting Email Newsletter
Choose From A Selection Of IndustryNewsletters' OnTarget Email Blast Holiday Templates For Your Accounting Email Newsletter

Choose From A Selection Of IndustryNewsletters' OnTarget Email Blast Holiday Templates For Your Accounting Email Newsletter