by IndustryNewsletters | Feb 10, 2017 | Accounting Firm Marketing, Law Firm Marketing, Payroll Service Bureau Marketing, Social Media Marketing, Uncategorized
We all know that having a personal LinkedIn profile and one for your business is essential to your social media goals. But merely setting up profiles and forgetting they exists won’t help your efforts. There are some relatively simple things you can do to make your pages more interesting to your LinkedIn community. First and foremost, you should ensure that your personal LinkedIn profile lists your business as your current employer. When people view your profile, your current employer is among the first few pieces of information displayed, making this an important connection back to your business page. Another step toward boosting engagement is increasing your connections. Having a solid following on your LinkedIn page will help you reach more potential clients; however, procuring these connections isn’t always intuitive. Here are six strategies that will help you increase your professional connections. 1. Compose Daily Status Updates Being active on LinkedIn as a whole will help to increase your connections. The best way to stay present is to make sure you post at least one status update every day. This tip holds true for both personal and business pages. But don’t post just any old thing, share a link about something relevant to your business, industry or community. Having a consistent presence on LinkedIn will give users an opportunity to stay updated on your business, and relevant posts give your followers a reason to visit your page in general. 2. Send a Personalized Message to Connect Once a Day There are two steps to this tip. First, make sure you’re reaching out to potential connections that are personally known to...
by IndustryNewsletters | Jan 12, 2017 | Accounting Firm Marketing, Law Firm Marketing, Marketing Tips, Payroll Service Bureau Marketing, Uncategorized
You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content. Here is our roundup of the 5 best websites for freebie stock images. 1. FreeImages.com Free Images is exactly as it sounds. The site houses thousands of free images for you to download and use in your email marketing, on your website or blog, or in social media. All that is required is that you create an account. From there, you have access to their diverse range of quality images. You can search for images by typing a basic keyword search, or you can make use of the “Tags” tab, which takes you to a page full of commonly used words like “Business” or “Finance” that will direct you to images associated with those keywords. 2. Pexels.com This site has some very impressive first-rate photos. Search for the type of image you need and click on the image you like. Then you can download images in a variety of sizes: original, large, medium, small, or you can choose the “custom” option and input your own dimensions. One feature unique to Pexels is their own Photoshop Plugin Subscription. It isn’t free, but it is super cheap at only $4 a month or $2 a month if you pay annually. 3. Pixabay.com Pixabay is another site with totally free images...
by IndustryNewsletters | Jul 19, 2016 | Press Releases, Uncategorized
We’re pleased to announce some new appointments to our team: Laura Thebodeau is now Director of Customer Support for our IndustryNewsletters division. Kathy Bowman is now our Director of Lead Generation. “I’m delighted to welcome Laura and Kathy on board,” said Barry Friedman, founder and CEO of IndustryNewsletters. “Hiring experienced customer support staff like Laura is one of the key ways we show our clients that we’re deeply committed to a long-term relationship. And with her deep sales support experience, Kathy will be helping our sales staff continue to grow the company.” IndustryNewsletters serves the payroll, PEO, accounting and legal estate planning channels. Each IndustryNewsletters product contains professionally written articles that are automatically populated in each issue. In addition, clients can also write and add their own articles. Clients don’t need any coding or programming skills to use the service. Indeed, no matter how the clients use the newsletter, all articles are laid out and sent out automatically with the push of a button. And for those who want to customize their newsletters, the company provides online, in-context help and live customer service support. About HomeActions and IndustryNewsletters IndustryNewsletters was founded by Barry Friedman, CPA, who managed many CPA firms for over 25 years and subsequently sold them to American Express. He then created BizActions LLC, which became the largest marketing e-newsletter company for CPA firms and payroll companies. He sold it to Thomson Reuters in 2012. He has over 15 years’ experience in the email newsletter space. IndustryNewsletters is a division of HomeActions LLC, a virtual company that employs more than 35 people and is headquartered in Green...
by IndustryNewsletters | Jun 22, 2016 | Accounting Firm Marketing, Uncategorized, Upcoming Events
Next in our series of CPA marketing best practices webinars, presenter Katie Tolin with CPA Growth Guides, will give you 10 strategies that accounting firms can use to develop powerful growth strategies. Firm marketing today is all about growth. Katie understands there is no one-size-fits-all way to grow a CPA firm. She’ll show you how growth comes from utilizing a mixture of marketing, business development, and product management. WEBINAR: 10 Strategies to Grow Your Accounting Firm Date: Wednesday, July 13 Time: 12:30 PM Eastern Daylight Time >> Learn more now & register now for our session on 7/13 << While your growth plan needs to be unique to your firm, chances are it will incorporate proven strategies that will increase top-line revenue. This session covers 10 strategies – including an explanation of what the strategy is, why you need it, and the benefits to you firm – that can drive more leads. We hope to see you...
by Charissa Hurd | May 13, 2016 | Uncategorized
Announcing our NEW summer webinar series: Summer School for CPA Firm Growth. We’re kicking off the series at the end of this month with Alan Vitberg, the Executive Director of the Professional Services Team at LeadG2. Alan’s going to school us on best in class strategies, tactics and tools for online lead generation. Get the scoop below… But first, here’s a sneak peek at other sessions COMING SOON! We’ll also be hosting a session presented by ProfitCents by Sageworks and another session by Katie Tolin, Growth & Profitability Consultant at CPA Growth Guides. Other exciting speakers are lining up, so stay tuned for our full line up of growth-focused sessions this summer. 5/25 WEBINAR: Lessons Learned from Generating 6000+ Leads Best in Class Strategies, Tactics and Tools for Online Lead Generation Date: Wednesday, May 25, 2016 Time: 12:30 PM Eastern Daylight Time >> Register today! Kicking off the IndustryNewsletters summer series of CPA marketing best practices webinars, presenter Alan Vitberg with LeadG2 will present insights, tips and guidance on how CPA firms can develop a powerful online lead generation program. With over 6,000 leads generated for clients, Alan brings a wealth of “best in class” knowledge that he will share, from lessons on getting the right infrastructure in place to marketing/business development alignment and accountability, and a lot more. Key Takeaways Include: What online generation looks like and how it works Why you should add online lead generation into your marketing mix “Must Have” pieces and the parts of online lead generation Different types of offers and strategies – the strategic heartbeat The relationship between content marketing and lead generation Marketing technology for online lead generation How...
by IndustryNewsletters | Apr 25, 2016 | Accounting Firm Marketing, Press Releases, Uncategorized
IndustryNewsletters (IN), a division of HomeActions LLC, has announced an alliance with OfficeTools to make it easier to share data between the two systems. IN provides its clients with sophisticated and customizable e-newsletters designed to reach out to both prospective and current clients. OfficeTools provides high-quality practice management software for tax preparation and accounting firms to manage all back-end functions, such as time tracking, billing, scheduling and document organization, as well as due date tracking and CRM. Going forward, IN and OfficeTools will be closely integrated: OfficeTools’ clients will now have the ability to export contacts from their databases into a suitable format for upload into the IN newsletter system. This makes it much easier for IN clients to populate their newsletter mailing lists with all the names they’ve been keeping in their OfficeTools databases. “It’s an arrangement that helps our many mutual clients,” said Barry Friedman, CPA, Founder and CEO of IndustryNewsletters. “They no longer have to go through a cumbersome process of moving names and addresses from one system to another. It brings them closer to a seamless back-office system so they can spend more time managing their firms instead of bothering with technology problems.” About OfficeTools OfficeTools is the leading provider of practice management software and educational resources for firms in the tax preparation and public accounting industry. Its flagship application, WorkSpace™, combines a suite of core productivity and management features into an integrated solution, operated from a single-screen user interface. OfficeTools also hosts Accelerate Conferences and Summits, and publishes My Office Today magazine, bringing educational resources from industry experts to tax and accounting professionals across...
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