by IndustryNewsletters | Mar 19, 2018 | Accounting Firm Marketing, Law Firm Marketing, Marketing Tips, Payroll Service Bureau Marketing, Uncategorized
You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content. Here is our roundup of the 5 best websites for freebie stock images. 1. FreeImages.com Free Images is exactly as it sounds. The site houses thousands of free images for you to download and use in your email marketing, on your website or blog, or in social media. All that is required is that you create an account. From there, you have access to their diverse range of quality images. You can search for images by typing a basic keyword search, or you can make use of the “Tags” tab, which takes you to a page full of commonly used words like “Business” or “Finance” that will direct you to images associated with those keywords. 2. Pexels.com This site has some very impressive first-rate photos. Search for the type of image you need and click on the image you like. Then you can download images in a variety of sizes: original, large, medium, small, or you can choose the “custom” option and input your own dimensions. One feature unique to Pexels is their own Photoshop Plugin Subscription. It isn’t free, but it is super cheap at only $4 a month or $2 a month if you pay annually. 3. Pixabay.com Pixabay is another site with totally free images...
by IndustryNewsletters | Jan 25, 2018 | Email Marketing, Lead Generation, Lead Management, Marketing Tips, Uncategorized
In order to get leads flowing in through your digital marketing, you must first make sure you have set automated lead alerts on key content. You should also check your click-through reporting to monitor prospect click activity. “Great! I have a lead… Now what?” Once you start generating leads through your email marketing, implement a strategy for converting click-through activity and lead alerts into new clients. Lead tracking is a key component to your success. Lay out a basic and intuitive process for monitoring and responding to leads. STEP 1: Look at What Generated the Lead Alert or Click Activity Check which article or banner piqued your readers’ interest, and make a note of the topic that generated the lead. STEP 2: See Who Responded to Your Lead Look at the individual’s contact record in your database. See if they have also been clicking on other content in the past. If you notice a trend, you definitely have a warm lead in-hand. If this is the first click, you may still have an opportunity to convert your lead into a client. STEP 3: Follow Up on Your Leads Send a personal email with a follow up message to your prospect. Say something like, “I noticed you recently read an article in our newsletter about [topic here]. Is this something you’re thinking of exploring? Feel free to email me at contact@mybusiness.com if I can help.” After one or two passive emails like that, take the next step and call your warm lead with a friendly approach to feel them out on their level of interest. Even if they don’t access...
by IndustryNewsletters | Jan 18, 2018 | Content Marketing, Press Releases, Uncategorized
HomeActions LLC (HA) and IndustryNewsletters (IN), which send out newsletters on hundreds of topics, have compiled lists of the topics their 3.6 million readers found most compelling in 2017. The results provide startling insights into what consumers are interested in. HA is an e-prospecting and client relationship platform for real estate agents, and its IN division serves the accounting, payroll, PEO and legal estate planning markets. Top 10 Real Estate Articles The 5 Home Improvements That Give the Best ROI Must-know Tips for Arranging Your Linen Closet How to Finish Your Basement Right! The Ultimate Spring Cleaning Checklist 4 Old-school Kitchen Design Trends That Need Updating The 4 DIY Bathroom Upgrade Errors How to Keep Your Home Cleaner 10 Fun Home Technology Gadgets 3 Trends in Kitchen Hardware to Keep an Eye On 4 Common Items That Start Home Fires “What makes you more comfortable in your home?” asked Barry Friedman, CPA, founder and CEO of HA and IN. “What makes your home more efficient? And most important, what makes your home more valuable? Homeowners have their eye on the bottom line, which is why the ROI story was number one.” Top 10 Accounting/Finance Articles Big Changes in Social Security and Retirement Plans for 2018 Who Gets Copies of the Will? How to Divide Things, Not Families How Does the Gift Tax Work? How to Avoid the Big Estate Planning Errors When It’s Time to Take Money Out of Retirement Plans New Pension Plan Limitations Announced How to Leave a House to Heirs How to Leave Your Indivisible Wealth to Your Heirs Should You Put Your House in a...
by IndustryNewsletters | Aug 9, 2017 | Content Marketing, Email Marketing, Marketing Design, Marketing Tips, Uncategorized
Just as aesthetics in art can draw the attention of an individual, so can the design of an email. In both cases, an individual is drawn in to what the artist or email marketer is offering because the visual appeal has piqued their interest. When you think about building your email newsletter and communicating value to generate leads – aesthetics matter. Incorporating email marketing best practices that are artistically pleasing can improve your readership engagement and generate more leads. Adhere To Your Brand Standards – Always One of the single biggest mistakes a marketer can make is to stray too far from the brand voice of your business. Your brand forms a strong impression in your readers’ minds and makes a meaningful statement about your company. Don’t water down the impact of your brand by incorporating colors, images and other visual elements that veer off the standards you have set to communicate your business through your branding. Keep Typography Consistent Your text choices, font styles, and font color choices have more to say than just words. Identify specific color choices and font styles for your headings, subheadings, bullet points, quotations and other call-out text so that your copy remains visually consistent across all your communications (not just email). Make Your Content “Scanable” Most of us know how short attention spans can be when you’re competing for the attention of readers scanning through their emails. Write your articles in such a way that allows readers to easily scan content so that they are able to identify valuable information quickly. Use subheadings, bulleted lists, quotations and other easily scanable formatting to make...
by IndustryNewsletters | Aug 2, 2017 | Accounting Firm Marketing, Content Marketing, Email Marketing, Law Firm Marketing, Lead Generation, Marketing Tips, Newsletters, Payroll Service Bureau Marketing, Uncategorized
Is This Your Situation? “I Need To Turn My Email Newsletter Into A Lead Generation Machine…” An email newsletter program may be an engaging and effective means of reaching new prospects and nurturing clients, but is your company truly mining the leads generated by your email program? Email Still Reigns When social media emerged as a new frontier for acquiring new prospects and nurturing existing clients, many began to predict the death of email marketing. However, email continues to dominate as one of the most cost-effective and useful channels for reaching and converting prospects. Businesses especially continue to rely heavily on email as a highly effective means communication and information sharing. In short, we’re all still checking our email. “72% people prefer to receive promotional content through email, compared to 17% who prefer social media.” – MarketingSherpa Leveraging Your Position in Your Readers’ Inboxes Getting in front of your clients and prospects in their inbox isn’t always enough. Include engaging topics of interest to your target audience in your communications to reap consistent open rates. If your clients and prospects know they can count on you for consistent email newsletter communications that are filled with useful content, you’re far more likely to build the type of digital rapport that leads to conversion. Solve Your Readers’ Problems Don’t be self-promoting, instead be a problem-solver. Take the needs of your readers into account when positioning content in your newsletters. Incorporate content that takes a problem versus solution approach. Point them in the direction of new tactics they can try and services you can provide for them. If you deliver solutions to common issues,...
by IndustryNewsletters | Feb 10, 2017 | Accounting Firm Marketing, Law Firm Marketing, Payroll Service Bureau Marketing, Social Media Marketing, Uncategorized
We all know that having a personal LinkedIn profile and one for your business is essential to your social media goals. But merely setting up profiles and forgetting they exists won’t help your efforts. There are some relatively simple things you can do to make your pages more interesting to your LinkedIn community. First and foremost, you should ensure that your personal LinkedIn profile lists your business as your current employer. When people view your profile, your current employer is among the first few pieces of information displayed, making this an important connection back to your business page. Another step toward boosting engagement is increasing your connections. Having a solid following on your LinkedIn page will help you reach more potential clients; however, procuring these connections isn’t always intuitive. Here are six strategies that will help you increase your professional connections. 1. Compose Daily Status Updates Being active on LinkedIn as a whole will help to increase your connections. The best way to stay present is to make sure you post at least one status update every day. This tip holds true for both personal and business pages. But don’t post just any old thing, share a link about something relevant to your business, industry or community. Having a consistent presence on LinkedIn will give users an opportunity to stay updated on your business, and relevant posts give your followers a reason to visit your page in general. 2. Send a Personalized Message to Connect Once a Day There are two steps to this tip. First, make sure you’re reaching out to potential connections that are personally known to...
Recent Comments