by IndustryNewsletters | Aug 9, 2017 | Uncategorized
Just as aesthetics in art can draw the attention of an individual, so can the design of an email. In both cases, an individual is drawn in to what the artist or email marketer is offering because the visual appeal has piqued their interest. When you think about building your email newsletter and communicating value to generate leads – aesthetics matter. Incorporating email marketing best practices that are artistically pleasing can improve your readership engagement and generate more leads. Adhere To Your Brand Standards – Always One of the single biggest mistakes a marketer can make is to stray too far from the brand voice of your business. Your brand forms a strong impression in your readers’ minds and makes a meaningful statement about your company. Don’t water down the impact of your brand by incorporating colors, images and other visual elements that veer off the standards you have set to communicate your business through your branding. Keep Typography Consistent Your text choices, font styles, and font color choices have more to say than just words. Identify specific color choices and font styles for your headings, subheadings, bullet points, quotations and other call-out text so that your copy remains visually consistent across all your communications (not just email). Make Your Content “Scanable” Most of us know how short attention spans can be when you’re competing for the attention of readers scanning through their emails. Write your articles in such a way that allows readers to easily scan content so that they are able to identify valuable information quickly. Use subheadings, bulleted lists, quotations and other easily scanable formatting to make...
by IndustryNewsletters | Aug 2, 2017 | Accounting Firm Marketing, Content Marketing, Email Marketing, Law Firm Marketing, Lead Generation, Marketing Tips, Newsletters, Payroll Service Bureau Marketing, Uncategorized
Is This Your Situation? “I Need To Turn My Email Newsletter Into A Lead Generation Machine…” An email newsletter program may be an engaging and effective means of reaching new prospects and nurturing clients, but is your company truly mining the leads generated by your email program? Email Still Reigns When social media emerged as a new frontier for acquiring new prospects and nurturing existing clients, many began to predict the death of email marketing. However, email continues to dominate as one of the most cost-effective and useful channels for reaching and converting prospects. Businesses especially continue to rely heavily on email as a highly effective means communication and information sharing. In short, we’re all still checking our email. “72% people prefer to receive promotional content through email, compared to 17% who prefer social media.” – MarketingSherpa Leveraging Your Position in Your Readers’ Inboxes Getting in front of your clients and prospects in their inbox isn’t always enough. Include engaging topics of interest to your target audience in your communications to reap consistent open rates. If your clients and prospects know they can count on you for consistent email newsletter communications that are filled with useful content, you’re far more likely to build the type of digital rapport that leads to conversion. Solve Your Readers’ Problems Don’t be self-promoting, instead be a problem-solver. Take the needs of your readers into account when positioning content in your newsletters. Incorporate content that takes a problem versus solution approach. Point them in the direction of new tactics they can try and services you can provide for them. If you deliver solutions to common issues,...
by IndustryNewsletters | Feb 10, 2017 | Accounting Firm Marketing, Law Firm Marketing, Payroll Service Bureau Marketing, Social Media Marketing, Uncategorized
We all know that having a personal LinkedIn profile and one for your business is essential to your social media goals. But merely setting up profiles and forgetting they exists won’t help your efforts. There are some relatively simple things you can do to make your pages more interesting to your LinkedIn community. First and foremost, you should ensure that your personal LinkedIn profile lists your business as your current employer. When people view your profile, your current employer is among the first few pieces of information displayed, making this an important connection back to your business page. Another step toward boosting engagement is increasing your connections. Having a solid following on your LinkedIn page will help you reach more potential clients; however, procuring these connections isn’t always intuitive. Here are six strategies that will help you increase your professional connections. 1. Compose Daily Status Updates Being active on LinkedIn as a whole will help to increase your connections. The best way to stay present is to make sure you post at least one status update every day. This tip holds true for both personal and business pages. But don’t post just any old thing, share a link about something relevant to your business, industry or community. Having a consistent presence on LinkedIn will give users an opportunity to stay updated on your business, and relevant posts give your followers a reason to visit your page in general. 2. Send a Personalized Message to Connect Once a Day There are two steps to this tip. First, make sure you’re reaching out to potential connections that are personally known to...
by IndustryNewsletters | Jan 12, 2017 | Accounting Firm Marketing, Law Firm Marketing, Marketing Tips, Payroll Service Bureau Marketing, Uncategorized
You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content. Here is our roundup of the 5 best websites for freebie stock images. 1. FreeImages.com Free Images is exactly as it sounds. The site houses thousands of free images for you to download and use in your email marketing, on your website or blog, or in social media. All that is required is that you create an account. From there, you have access to their diverse range of quality images. You can search for images by typing a basic keyword search, or you can make use of the “Tags” tab, which takes you to a page full of commonly used words like “Business” or “Finance” that will direct you to images associated with those keywords. 2. Pexels.com This site has some very impressive first-rate photos. Search for the type of image you need and click on the image you like. Then you can download images in a variety of sizes: original, large, medium, small, or you can choose the “custom” option and input your own dimensions. One feature unique to Pexels is their own Photoshop Plugin Subscription. It isn’t free, but it is super cheap at only $4 a month or $2 a month if you pay annually. 3. Pixabay.com Pixabay is another site with totally free images...
by IndustryNewsletters | Jul 19, 2016 | Press Releases, Uncategorized
We’re pleased to announce some new appointments to our team: Laura Thebodeau is now Director of Customer Support for our IndustryNewsletters division. Kathy Bowman is now our Director of Lead Generation. “I’m delighted to welcome Laura and Kathy on board,” said Barry Friedman, founder and CEO of IndustryNewsletters. “Hiring experienced customer support staff like Laura is one of the key ways we show our clients that we’re deeply committed to a long-term relationship. And with her deep sales support experience, Kathy will be helping our sales staff continue to grow the company.” IndustryNewsletters serves the payroll, PEO, accounting and legal estate planning channels. Each IndustryNewsletters product contains professionally written articles that are automatically populated in each issue. In addition, clients can also write and add their own articles. Clients don’t need any coding or programming skills to use the service. Indeed, no matter how the clients use the newsletter, all articles are laid out and sent out automatically with the push of a button. And for those who want to customize their newsletters, the company provides online, in-context help and live customer service support. About HomeActions and IndustryNewsletters IndustryNewsletters was founded by Barry Friedman, CPA, who managed many CPA firms for over 25 years and subsequently sold them to American Express. He then created BizActions LLC, which became the largest marketing e-newsletter company for CPA firms and payroll companies. He sold it to Thomson Reuters in 2012. He has over 15 years’ experience in the email newsletter space. IndustryNewsletters is a division of HomeActions LLC, a virtual company that employs more than 35 people and is headquartered in Green...
by IndustryNewsletters | Jun 22, 2016 | Accounting Firm Marketing, Uncategorized, Upcoming Events
Next in our series of CPA marketing best practices webinars, presenter Katie Tolin with CPA Growth Guides, will give you 10 strategies that accounting firms can use to develop powerful growth strategies. Firm marketing today is all about growth. Katie understands there is no one-size-fits-all way to grow a CPA firm. She’ll show you how growth comes from utilizing a mixture of marketing, business development, and product management. WEBINAR: 10 Strategies to Grow Your Accounting Firm Date: Wednesday, July 13 Time: 12:30 PM Eastern Daylight Time >> Learn more now & register now for our session on 7/13 << While your growth plan needs to be unique to your firm, chances are it will incorporate proven strategies that will increase top-line revenue. This session covers 10 strategies – including an explanation of what the strategy is, why you need it, and the benefits to you firm – that can drive more leads. We hope to see you...
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