IndustryNewsletters Announces Strategic Partnership With Sales Generation Services

IndustryNewsletters Announces Strategic Partnership With Sales Generation Services

IndustryNewsletters (IN), a division of HomeActions LLC, has announced a strategic partnership with Sales Generation Services (SGS), a lead-generation firm that works specifically with professional services firms. SGS will work with IndustryNewsletters and its clients to supercharge IN’s already powerful lead-generation capabilities. IN provides its clients with sophisticated and customizable e-newsletters designed to reach out to both prospective and current clients. A key feature of the newsletters is a series of “trigger” articles, which alert the user when a prospect or client has shown interest in a particular service a firm provides. Next-Level Lead Generation SGS will take it to the next level by following up on these trigger article leads on behalf of the firms. Saving these firms from the bother of following up on these hot leads, the experienced staff at SGS becomes part of a firm’s team and will contact these leads themselves, working to turn interested prospects into long-term firm clients. SGS has also become an IN client and will be using IN newsletters to reach its own accounting firm clients and prospects. “It’s a perfect match,” said Barry Friedman, CPA, founder and CEO of IndustryNewsletters. “The trigger articles in IndustryNewsletters are designed to capture the key leads for our accounting, payroll and legal firm clients, and SGS has the skills and training to help these firms not only connect with these prospects but to set qualified meetings.” About Sales Generation Services Sales Generation Services (SGS) is a lead-generation firm that works specifically with professional services firms. It assists in getting face-to-face introductory meetings with prospects, using a process that is executed with an executive...
Sageworks Announces Partnership with IndustryNewsletters

Sageworks Announces Partnership with IndustryNewsletters

The financial information company Sageworks has entered into a strategic partnership with IndustryNewsletters, an email marketing company for accounting firms and other professional service firms. The partnership will allow IndustryNewsletters to incorporate Sageworks’ Industry Data (SIDA), a warehouse of real-time private company financial statement information, into its content library and product offerings. Accountants who use the IndustryNewsletters email system will be able to offer Sageworks’ industry data to their business clients and prospects. The two companies announced their partnership at The Advisory Board‘s Winning Is Everything conference in Las Vegas. “Since our company’s inception in 1998, our overarching mission has always been to help businesses succeed and make better decisions through the use of technology and data,” said Sageworks CEO Scott Ogle in a statement. “Thanks to our arrangement with IndustryNewsletters, thousands of business owners will be able to access our industry data and compare their financial performance to their peers.” The industry data reports in the IndustryNewsletters email system use Sageworks’ private company database, a warehouse of aggregated financial statement information that includes 70 metrics for 1400 different industries. The information is incorporated into Sageworks products, including ProfitCents, financial analysis software for accounting professionals used by thousands of firms across the country. IndustryNewsletters CEO Barry J. Friedman, CPA said the partnership originated from a desire to help both business owners and financial professionals. “Through our email marketing technology, we want to help accountants win new business and differentiate their firms,” he said. “Sageworks was a logical partner for us, given that thousands of accounting professionals already use Sageworks products to set themselves apart as business advisors.” For the full story...