4 Freebie Websites with Stellar Stock Images

4 Freebie Websites with Stellar Stock Images

You need captivating images on your business’ website, blog or email newsletter, but like most of us, you’re not a professional photographer. Without visuals, it’s hard for readers to quickly gather a visual understanding of your content. But don’t fret! There are countless places on the web to get cheap, or even free, stock images to accompany your marketing content. Here is our roundup of the 4 best websites for freebie stock images. 1. FreeImages.com Free Images is exactly as it sounds. The site houses thousands of free images for you to download and use in your email marketing, on your website or blog, or in social media. All that is required is that you create an account. From there, you have access to their diverse range of quality images. You can search for images by typing a basic keyword search, or you can make use of the “Tags” tab, which takes you to a page full of commonly used words like “Business” or “Finance” that will direct you to images associated with those keywords. 2. Pexels.com   This site has some very impressive first-rate photos. Search for the type of image you need and click on the image you like. Then you can download images in a variety of sizes: original, large, medium, small, or you can choose the “custom” option and input your own dimensions. One feature unique to Pexels is their own Photoshop Plugin Subscription. It isn’t free, but it is super cheap at only $4 a month or $2 a month if you pay annually. 3. Pixabay.com Pixabay is another site with totally free images...
3 Quick Tips for Staying Top-Of-Mind With Your Clients and Prospects

3 Quick Tips for Staying Top-Of-Mind With Your Clients and Prospects

You have heard it a million times; the key to success is staying “top of mind” with clients and prospects. Your goal is to be the first person a client thinks about when making a referral. It sounds simple, but when you are working with current clients and managing your everyday business activities, it’s far more challenging to keep in touch (and stay in touch) with your ever-growing database. Here are a few tips to consider when you are working to keep your business top of mind: 1. Avoid the Delete Button When you’re competing in a sea of emails, it’s important to avoid being quickly deleted or ignored. Email smart. Include content that interests your target markets, and make sure your subject line is powerful. For newsletters, consider simply copying the title of your lead article into your subject line field. Clients are far more likely to open information that is targeted and relevant to them versus a generic mass email. This extra step will not only prove that you add value but will highlight that you are paying attention to both their needs and interests. 2. Keep Testimonials and Client Success Stories in the Forefront If you haven’t started sharing client testimonials and case studies in your email marketing, on your blog, and on social media, maybe it’s time to start. Begin interviewing clients who have had positive before and after experiences with your company. Turn these real life situations into stories that can be shared as content. Testimonials are a powerful reminder that your business is the go-to company for new prospects or referral opportunities. 2....
We Had an Amazing Time in Louisville at the The Payroll Group’s Annual Conference

We Had an Amazing Time in Louisville at the The Payroll Group’s Annual Conference

We had such a great time in Louisville, Kentucky during the TPG Annual Conference this month! Here’s a recap of our fun highlights from the event. We took off from the starting gate and raced into Louisville for the TPG Annual Conference this month. Our booth was stocked with mini-cupcakes for hungry visitors, and these bite-sized tasty treats were a big hit! Folks sampled Red Velvet Elvis, Strawberry Margarita and Almond Wedding Cake delights from The Flying Cupcake. (No, nobody at the IndustryNewsletters booth was celebrating a wedding… But with mini-cupcakes on hand, there was a sweet treat celebration instead!) During the event, we were excited to debut our Industry Newsletters video. Click below to take a look. On Wednesday the 10th, we got together with a few fellow conference attendees to tackle the Seafood Tower at Eddie Merlot’s on 4th Street in Louisville. On Thursday the 11th, MPay hosted “Bourbon & Bites.” This fun event featured a great bluegrass band called The Whiskey Bent Valley Boys and an open bar. (In case you missed them, click here to check out one of their songs.) Special thanks to MPay for hosting an awesome event! The Friday night event was at Churchill Downs, and TPG made sure we had the whole place to ourselves! We had a guided tour, yummy appetizers and dinner, and a movie that was on a continuous screen around the room during dinner. We learned fun facts about the race track and the Kentucky Derby winners. Some of us even learned all about the cheeses sampled during the appetizer hour. (“What kinda cheeeeeeze is this?”)  🙂 A big THANKS to TPG for putting...
Is This Your Situation? “My Newsletter Is Not Generating Enough New Business…”

Is This Your Situation? “My Newsletter Is Not Generating Enough New Business…”

According to the Direct Marketing Association’s 2013 study, email is the most effective channel for direct marketing. Business people prefer to stay in touch via email rather than social media. This puts a lot of pressure on crafting the right newsletter to appeal to customers. If you are finding that your newsletter is not resonating with new and existing customers, or that it is failing to generate any new business, then it is time to take a look at your newsletter’s metrics and input some better practices. “Email marketing produced above average lead conversions for 27% of marketers in 2013.” (Source: HubSpot) Metrics You Should Be Tracking • Email open rate: the percentage of people that received your newsletter who opened the email. • Click-through rate: the percentage of people who clicked on URL links based on how many people opened the email. • Bounce: emails that failed because of incorrect email addresses, etc. Additional Metrics That Provide Insight • Time of Month: when was the newsletter sent throughout the month? • Time of Day: you must have a consistent schedule, otherwise your open rates and conversions will be scattered and random. • Links with the most clicks: which links were clicked on the most? Once you have a handle on some of these basic metrics, you want to get more in depth and start calculating how, if at all, your newsletter is increasing business and making you money. Calculate Cost per Conversion Calculate how much it costs you to put together the newsletter and divide it by the number of conversions you received. This is also part of...
13 Tips to Help You Craft Awesome Roundup Posts for Your Blog

13 Tips to Help You Craft Awesome Roundup Posts for Your Blog

It can be challenging to write blog posts that stand out from the crowd, and it can also be difficult to constantly produce fresh content. What’s the solution? Roundups to the rescue! Roundup posts help you “recycle” evergreen content that deserves a second glance from your audience. Thanks to Unbounce and the folks at Siege Media, this great infographic will help you publish high-quality roundup posts that can boost reader engagement and give your readers a condensed overview of content they’ll appreciate. Need some tips to help you gather up content for your next roundup? Consider these strategies: Choose past blog posts that all have a common theme Pick your top 5 most popular blogs in given time period (montly, annually, etc.) Choose a selection of “Editor’s Favorites” to share Take a seasonal approach and gather a holiday-inspired selection Whether you’re writing about “paleo recipes” (like the example below) or business strategies, these tips will help any blogger create an attention-getting roundup...